{"id":1830,"date":"2021-01-27T10:24:51","date_gmt":"2021-01-27T09:24:51","guid":{"rendered":"https:\/\/mstholdingblog.com\/?p=1830"},"modified":"2023-06-06T16:56:25","modified_gmt":"2023-06-06T14:56:25","slug":"por-que-contratar-un-mystery-shopper","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/por-que-contratar-un-mystery-shopper\/","title":{"rendered":"\u00bfPor qu\u00e9 contratar un Mystery Shopper?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Hay que detectar cuando un cliente est\u00e1 molesto con nuestro producto o servicio.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tener informaci\u00f3n de nuestros consumidores nos ayuda a tener una\u00a0<strong>mayor productividad<\/strong>, una mejor gesti\u00f3n y tener m\u00e1s control sobre nuestra\u00a0<strong>actividad comercial<\/strong>. Los\u00a0<a href=\"https:\/\/www.consultingc3.com\/mystery-shopper.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mystery Shopper<\/strong><\/a>\u00a0sirven para poder identificar todos estos puntos y poder tener m\u00e1s control sobre la gesti\u00f3n en la empresa. Con eAlicia puedes medir todas las interacciones de tus Mystery con tu producto para sacar tus propias conclusiones. Deber\u00edas contratar un Mystery Shopper para controlarlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En eAlicia trabajamos con empresas especialistas en el sector que nos proporcionan los\u00a0<strong>mejores candidatos<\/strong>. Depende del servicio que escojas, tendr\u00e1 una metodolog\u00eda u otra. Plantear el problema,\u00a0<strong>buscar la mejor soluci\u00f3n<\/strong>\u00a0y actuar en los puntos m\u00e1s cr\u00edticos es lo que define un servicio de Mystery Shopper. El objetivo principal es medir la\u00a0<strong>Experiencia de Cliente<\/strong>\u00a0en el proceso de compra desde la perspectiva del consumidor. Otra meta es seguir las pol\u00edticas y procesos implicados por la compa\u00f1\u00eda o\u00a0<strong>analizar la comercializaci\u00f3n<\/strong>\u00a0de nuestro producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCrees que puede ser \u00fatil en tu empresa?&nbsp;<a href=\"https:\/\/www.consultingc3.com\/mystery-shopper.html#contacto-page\" target=\"_blank\" rel=\"noreferrer noopener\">Contacta ahora con nosotros<\/a>&nbsp;y te diremos c\u00f3mo actuar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Caso de \u00e9xito empresa aseguradora<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto con la aseguradora es anual, llevamos 6 meses con \u00e9l. Se trata de un mystery shopper realizado por 18 shoppers (la mitad de ellos clientes de diferentes compa\u00f1\u00edas de seguros y el resto de shoppers no son clientes de ninguna de ellas).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo era&nbsp;<strong>analizar el comportamiento de la competencia<\/strong>&nbsp;en diferentes situaciones. El primer mes se analiz\u00f3 la gesti\u00f3n que hicieron las compa\u00f1\u00edas de la situaci\u00f3n por el COVID. Se preguntaba c\u00f3mo se hab\u00edan relacionado las diferentes empresas con sus clientes. El objetivo de mayo fue&nbsp;<strong>analizar la comunicaci\u00f3n con su compa\u00f1\u00eda<\/strong>\/mediador y el nivel de digitalizaci\u00f3n de la misma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En junio los diferentes shoppers solicitaron diferentes presupuestos sobre productos que no ten\u00edan contratados. Al siguiente mes, el objetivo era comprobar como las diferentes compa\u00f1\u00edas fidelizaban a sus clientes o futuros clientes. En este \u00faltimo mes hemos estado analizando dos productos concretos que todas las aseguradoras ofrecen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De cara a octubre los shoppers van a tener que contratar los presupuestos que solicitaron en junio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con toda esta informaci\u00f3n, nuestro cliente dispone de una visi\u00f3n global del mercado asegurador. As\u00ed, puede ajustar los precios, o mejorar los servicios en los que la competencia est\u00e1 flaqueando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfEst\u00e1s interesado en el curso? Rellena el formulario o contacta con nosotros escribiendo a\u00a0<a href=\"mailto:marketing@consultingc3.com\" target=\"_blank\" rel=\"noreferrer noopener\">marketing@ealicia.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mstholdingblog.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Te interesa saber\u2026<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sigue nuestras cuentas en Linkedin para estar al d\u00eda de todo.&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/1490090\/\" target=\"_blank\" rel=\"noreferrer noopener\">C3<\/a>&nbsp;\/&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/2531794\/\" target=\"_blank\" rel=\"noreferrer noopener\">eAlicia\/&nbsp;<\/a><a href=\"https:\/\/www.linkedin.com\/company\/318189\/\" target=\"_blank\" rel=\"noreferrer noopener\">MST<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay que detectar cuando un cliente est\u00e1 molesto con nuestro producto o servicio. Tener informaci\u00f3n de nuestros consumidores nos ayuda a tener una\u00a0mayor productividad, una mejor gesti\u00f3n y tener m\u00e1s control sobre nuestra\u00a0actividad comercial. Los\u00a0Mystery Shopper\u00a0sirven para poder identificar todos estos puntos y poder tener m\u00e1s control sobre la gesti\u00f3n en la empresa. Con eAlicia [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>\u00bfPor qu\u00e9 contratar un Mystery Shopper? - MST Holding Blog<\/title>\r\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 contratar un Mystery Shopper? 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