{"id":2235,"date":"2021-05-06T15:59:00","date_gmt":"2021-05-06T13:59:00","guid":{"rendered":"https:\/\/www.mstholding.com\/blog\/?p=2235"},"modified":"2023-06-06T16:55:47","modified_gmt":"2023-06-06T14:55:47","slug":"digital-channels-costumer-service","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/en\/digital-channels-costumer-service\/","title":{"rendered":"The adoption of digital channels represents the immediate future for the Customer Services sector"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There are many companies that have a sales strategy in the various digital channels, however, there are few that have a digital strategy based on customer service. We are referring to having a customer service strategy for our users, with \u00abreal time\u00bb customer service, establishing the parameters for response times, a model in which we as companies can communicate with our customers on our own behalf, send notifications about new developments in our products and services, among a host of possibilities.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em><strong><span style=\"color:#6894a6\" class=\"has-inline-color\">The adoption of digital channels represents the immediate future in Customer Service, for greater customer satisfaction.<\/span><\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After the start-up and implementation of customer service models, based on a digital strategy, we already have conclusive data in relation to the increase in the customer satisfaction index, as well as the return on investment in these channels. A digital strategy is justified by more than a 25% increase &#8211; in satisfaction rates &#8211; and a reduction of around 30% in the costs associated with care services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The irruption of these Channels has meant an additional challenge to the mere fact of the implementation of new communication channels, more than ever our Customer Service Agents assume a key role in an environment in which the human factor and technology allow us to work in a 24\/7, omnichannel model and in which we can personalise the \u00abCustomer Experience\u00bb to the maximum, without any doubts we are coining together a new term; Responsive Contact Centre.<br><br>From our Digital transformation unit <a href=\"https:\/\/www.consultingc3.com\/c3-digital-consulting\/ES\/c3-digital-consulting.html\" target=\"_blank\" rel=\"noreferrer noopener\">@C3digital<\/a>, I invite you to take a closer look at our Experience and Solutions in the face of this new challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"color:#557188\" class=\"has-inline-color\">Javier Noguero | javier.noguero@mstholding.com <br>Strategy and Business Development Director<br>NNU \/ C3 Digital<\/span><\/strong> <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Follow our accounts on LinkedIn and stay tuned <a href=\"https:\/\/www.linkedin.com\/company\/318189\/\" target=\"_blank\" rel=\"noreferrer noopener\">MST<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1490090\/\" target=\"_blank\" rel=\"noreferrer noopener\">C3<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/2531794\/\" target=\"_blank\" rel=\"noreferrer noopener\">eAlicia<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many companies that have a sales strategy in the various digital channels, however, there are few that have a digital strategy based on customer service. We are referring to having a customer service strategy for our users, with \u00abreal time\u00bb customer service, establishing the parameters for response times, a model in which we [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[234],"tags":[],"class_list":["post-2235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>The adoption of digital channels for the Customer Services sector<\/title>\r\n<meta name=\"description\" content=\"The adoption of digital channels represents the immediate future for the Customer Services sector - MST Holding Blog NEWS\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.mstholding.com\/blog\/en\/digital-channels-costumer-service\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The adoption of digital channels for the Customer Services sector\" \/>\r\n<meta property=\"og:description\" content=\"The adoption of digital channels represents the immediate future for the Customer Services sector - 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