{"id":2372,"date":"2022-03-11T12:40:20","date_gmt":"2022-03-11T11:40:20","guid":{"rendered":"https:\/\/www.mstholding.com\/blog\/?p=2372"},"modified":"2023-06-06T16:55:07","modified_gmt":"2023-06-06T14:55:07","slug":"experiencia-cliente","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/experiencia-cliente\/","title":{"rendered":"La importancia de los datos para ofrecer la mejor experiencia de cliente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La pandemia provoc\u00f3 grandes cambios a nivel econ\u00f3mico y social, por lo que se estableci\u00f3 un modo de interaccionarnos diferente al anterior. En este nuevo paradigma, el&nbsp;<strong>valor de los datos y su an\u00e1lisis ha crecido&nbsp;<\/strong>&nbsp;en lo que respecta al sector de la experiencia de cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta situaci\u00f3n se debe a la&nbsp;<strong>aceleraci\u00f3n de la transformaci\u00f3n digital&nbsp;<\/strong>y la necesidad de conocer de forma precisa las actitudes y los comportamientos de los consumidores, que cambian r\u00e1pidamente. Algunas&nbsp;<strong>soluciones<\/strong>&nbsp;que han tomado las empresas son: nutrir ecosistemas de socios que conecten equipos de toda la empresa, dar mayor poder a la tecnolog\u00eda y a los datos, creaci\u00f3n de nuevos departamentos y nuevas formas de adaptaci\u00f3n a los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para lograr estar a la altura de esta&nbsp;<strong>aceleraci\u00f3n de datos y herramientas tecnol\u00f3gicas,<\/strong>&nbsp;se est\u00e1n haciendo cambios de transformaci\u00f3n de infraestructura y anal\u00edtica. La inversi\u00f3n en&nbsp;<strong>inteligencia artificial (IA), el aprendizaje autom\u00e1tico<\/strong>&nbsp;y otras ciencias de datos, son varios ejemplos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la&nbsp;<strong>estructura organizativa tambi\u00e9n est\u00e1 cambiando,<\/strong>&nbsp;al igual que los roles existentes de las empresas. El fin es combinar la&nbsp;<strong>alfabetizaci\u00f3n de datos y la comprensi\u00f3n empresarial.<\/strong>&nbsp;Una de las capacidades m\u00e1s importantes que las empresas buscan desarrollar es la \u00abnarraci\u00f3n de historias\u00bb y la comunicaci\u00f3n de las impresiones de sus datos y modelos a sus partes interesadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas que est\u00e1n a la vanguardia de los datos y el an\u00e1lisis han dado una gran prioridad a desarrollar y nutrir sus ecosistemas de datos. Estos ecosistemas de datos incluyen&nbsp;<strong>fuentes de datos y agregadores de los mismos, a<\/strong>s\u00ed como agencias especializadas en todo el proceso continuo de preparaci\u00f3n, an\u00e1lisis y plataformas de activaci\u00f3n de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Casi todos los&nbsp;<strong>clientes est\u00e1n fomentando ecosistemas de socios y datos,<\/strong>&nbsp;pudiendo acceder a los mejores recursos y experiencias, complementando sus propias capacidades.&nbsp; Adem\u00e1s, est\u00e1n tratando de aprovechar estas otras fuentes para sustituir datos propios por otros de contexto (geopol\u00edtica y sociedad)&nbsp;<strong>para comprender el por qu\u00e9 de los comportamientos humanos y sus cambios.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo es lograr un&nbsp;<strong>enfoque que ponga en el centro al ser humano<\/strong>&nbsp;a partir de los datos. Conociendo con exactitud sus inquietudes, necesidades y deseos es muy probable que una empresa pueda ofrecerle una buena experiencia de cliente. Para ello, lograr&nbsp;<strong>sinergias entre los grupos de trabajo<\/strong>&nbsp;de la empresa es vital, consiguiendo que exista un liderazgo transversal para el negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los consumer and marketing insights (CMI)&nbsp;<\/strong>pueden desempe\u00f1ar un papel \u00fanico en este sentido.&nbsp;Aportan una profunda comprensi\u00f3n humana&nbsp;(m\u00e1s del por qu\u00e9 detr\u00e1s del qu\u00e9),&nbsp;introducen matices,&nbsp;contextualizan los hallazgos y articulan claramente la mejor manera de activar esos hallazgos dentro de tu organizaci\u00f3n. Estos equipos multifunciones \u00abinsights\u00bb son vistos como los&nbsp;<strong>mejores posicionados para agregar valor,<\/strong>&nbsp;ya que consiguen hacer las preguntas correctas, contextualizar problemas, traducir los resultados en acci\u00f3n y contar diferentes historias para generar impacto. Debido a estos factores, las empresas pueden&nbsp;<strong>mejorar la productividad y el enfoque humano<\/strong>&nbsp;a trav\u00e9s de los datos y su an\u00e1lisis. Este aprovechamiento de los datos se transformar\u00e1 en una&nbsp;<strong>mejor experiencia de cliente<\/strong>&nbsp;para los usuarios en todos los puntos de contacto con la empresa, lo que llevar\u00e1 a su crecimiento econ\u00f3mico y medi\u00e1tico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.mstholding.com\">www.mstholding.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pandemia provoc\u00f3 grandes cambios a nivel econ\u00f3mico y social, por lo que se estableci\u00f3 un modo de interaccionarnos diferente al anterior. En este nuevo paradigma, el&nbsp;valor de los datos y su an\u00e1lisis ha crecido&nbsp;&nbsp;en lo que respecta al sector de la experiencia de cliente. Esta situaci\u00f3n se debe a la&nbsp;aceleraci\u00f3n de la transformaci\u00f3n digital&nbsp;y [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>La importancia de los datos para ofrecer la mejor experiencia de cliente - MST Holding Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.mstholding.com\/blog\/experiencia-cliente\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"La importancia de los datos para ofrecer la mejor experiencia de cliente - MST Holding Blog\" \/>\r\n<meta property=\"og:description\" content=\"La pandemia provoc\u00f3 grandes cambios a nivel econ\u00f3mico y social, por lo que se estableci\u00f3 un modo de interaccionarnos diferente al anterior. 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