{"id":2411,"date":"2022-03-16T11:10:46","date_gmt":"2022-03-16T10:10:46","guid":{"rendered":"https:\/\/www.mstholding.com\/blog\/?p=2411"},"modified":"2023-06-06T16:55:06","modified_gmt":"2023-06-06T14:55:06","slug":"the-important-presence-of-the-women-in-the-call-center","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/en\/the-important-presence-of-the-women-in-the-call-center\/","title":{"rendered":"The important presence of the women in the call center"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On the March 8th of 1857 the first women workers went down the New York City streets under the motto \u201cbread &amp; roses\u201d to fight for their professional rights. Since then, every year in this date, it\u2019s a commemoration of the role of the women in the society and their fight for the equality and independence. In this sense, <strong>the role of the women in the call center has supposed the start of the change for the collective.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Going back in time, although the work of women in the contact center reached its peak in <strong>the 1920s with the so-called \u00abcable girls\u00bb,<\/strong> its origin takes back a long time ago, with the arrival of the telephone and the hiring of the first telemarketer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emma Nutt was the first telemarketer; pioneer in the sector, she already stood out in front of their masculine co-workers, due to <strong>her feminine qualities to confront the phone relationship with the customers<\/strong>. Just a few days since she started her work, her sister followed her steps in her professional career.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And since then, <strong>the presence of the women in the sector has done nothing but grow.<\/strong> In 2020, according to the study about the situation of the contact center created by The CEX Association, <strong>71% of the people<\/strong> which <strong>are part of it are women<\/strong>. The reason for this predominance of women in the contact center would return us to the reasons for the success of the first telemarketer.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">The qualities of a woman to have a satisfying experience<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The increase of <strong>the feminization of this sector were already been noticed with Nutt<\/strong>, who stood out because of her soft voice tone, polite and patient. The <strong>empathy and sensibility<\/strong> when dealing with the delicate incidences are some of the strong points to offer a <strong>satisfactory customer experience adapted to every customer.<\/strong> With the arrival of the technology, the feminine profiles have proven a major capacity of adaptation and team work. All of that <strong>has favoured the presence of the woman in this job position, since the beginnings until this day.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nowadays, in addition to the flexibility that this profession provides, <strong>the responsibility and the commitment to a job well done has promoted a bigger professional development<\/strong> for women in the customer experience sector. Although the presence of women in senior management positions is less common, there are many women who manage and coordinate contact centers on a daily basis.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u00a0\u00a0The leadership of the women in the contact center<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">As from the consumer&#8217;s point of view, connecting with a brand is crucial to establish the fidelization\/loalty with the client, <strong>the leadership of the women in the sector of the contact center and experience of the customer stimulates a more daintiness in the customer service.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, as the study made by <strong>Inbox Research<\/strong> proves, women provide a more strategic vision when <strong>working based on results<\/strong>, as well as having a bigger capacity to understand the requirements of teams. This study also highlights that companies that focus on a better way on the customer through these aspects <strong>are 60% more profitable than their competition<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Spain, nowadays, there are many femenine profiles leading several contact centers. However, there is still a long way to go to achieve the visibility and recognition of the work carried out by the women in this sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">w<a href=\"http:\/\/www.mstholding.com\">ww.mstholding.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the March 8th of 1857 the first women workers went down the New York City streets under the motto \u201cbread &amp; roses\u201d to fight for their professional rights. Since then, every year in this date, it\u2019s a commemoration of the role of the women in the society and their fight for the equality and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[234],"tags":[],"class_list":["post-2411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>The important presence of the women in the call center - MST Holding Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.mstholding.com\/blog\/en\/the-important-presence-of-the-women-in-the-call-center\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The important presence of the women in the call center - MST Holding Blog\" \/>\r\n<meta property=\"og:description\" content=\"On the March 8th of 1857 the first women workers went down the New York City streets under the motto \u201cbread &amp; roses\u201d to fight for their professional rights. 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