{"id":2579,"date":"2022-04-26T09:37:23","date_gmt":"2022-04-26T07:37:23","guid":{"rendered":"https:\/\/www.mstholding.com\/blog\/?p=2579"},"modified":"2023-06-06T16:54:20","modified_gmt":"2023-06-06T14:54:20","slug":"servicio-al-cliente-en-el-sector-de-turismo","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/servicio-al-cliente-en-el-sector-de-turismo\/","title":{"rendered":"Estrategias de servicio en Atenci\u00f3n al Cliente en el sector tur\u00edstico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En un entorno cada vez m\u00e1s competitivo, con miles de empresas tur\u00edsticas luchando por obtener la mayor tajada del mercado,&nbsp;<strong>dar un buen servicio al cliente<\/strong>&nbsp;nos permitir\u00e1 tener clientes satisfechos. Con mayor n\u00famero de clientes contentos, la demanda del servicio aumentar\u00e1 y las posibilidades de venta cada vez ser\u00e1n mayores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el\u00a0<strong>turismo<\/strong>\u00a0vivimos un momento de cambios y confusi\u00f3n en el\u00a0<strong>servicio al cliente<\/strong>. Los turistas se comunican con sus proveedores por medio de una enorme cantidad de canales, en permanente cambio y de manera simult\u00e1nea, y frente a ello las empresas no ven otra reacci\u00f3n que aumentar el personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se requiere, por tanto, la&nbsp;<strong>introducci\u00f3n de la automatizaci\u00f3n, la inteligencia artificial y el conocimiento<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un reciente estudio se desprende que las expectativas de los clientes se vuelven, cada d\u00eda, m\u00e1s dif\u00edcil de cumplir. Las empresas tur\u00edsticas necesitan pensar mucho m\u00e1s all\u00e1 de los propios canales de contacto, y de estar tan ocupadas en cambiar a digital las conversaciones que ya hoy mantienen con sus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mejorar la experiencia del cliente<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es imprescindible que se enfoquen en la entrega de la&nbsp;<strong>mejor experiencia posible<\/strong>&nbsp;con base en el contexto y seg\u00fan el tipo de consulta. Chatbots, \u201cVisual Engagement\u201d e Interfaces de Voz son determinantes para ello.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas necesitan \u201creimaginar\u201d sus actividades de contacto y de servicio poniendo a la&nbsp;<strong>Inteligencia Artificial en el centro de su estrategia<\/strong>, lo que har\u00e1 que la automatizaci\u00f3n de procesos se acelere y sea a\u00fan m\u00e1s inteligente, lo que supondr\u00e1 el descubrimiento de nuevas rentabilidades mediante la profunda transformaci\u00f3n de las operaciones como consecuencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada vez hay menos oportunidades para el contacto humano, en un mundo m\u00e1s\u00a0digital\u00a0y de autoservicio, por tanto,<strong>\u00a0las empresas tur\u00edsticas han de invertir en formar competencias a sus trabajadores<\/strong>\u00a0que faciliten su empoderamiento de servicio, al tiempo que explora nuevos modelos laborales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los turistas demandan un servicio r\u00e1pido en cualquiera de sus actuaciones y en cualquier lugar. Con m\u00e1s opciones que elegir, m\u00e1s lugares donde ir, m\u00e1s servicios que comprar, y mucha m\u00e1s informaci\u00f3n, lo que requieren es que no se le haga perder el tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por tanto, lo competitivo es proporcionarle una buena experiencia de cliente. No extra\u00f1a que las interacciones de autoservicio hayan superado a todos los dem\u00e1s canales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Principales tendencias de servicio al cliente en turismo<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Chatbots<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ya hoy son millones de viajeros que utilizan\u00a0<strong>agentes inteligentes como Alexia y Siri<\/strong>\u00a0para preguntas convencionales. Sin embargo, emergen\u00a0<strong>chatbots para el servicio al cliente<\/strong>\u00a0con rango de capacidades y prop\u00f3sitos concretos, adem\u00e1s de incorporar el aprendizaje profundo para el lenguaje natural, pudiendo manejar interacciones complejas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Voice Interactions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las interacciones de voz tendr\u00e1n una segunda revoluci\u00f3n. La voz es nuestra manera natural de comunicaci\u00f3n y nuestro interfaz l\u00f3gico, adem\u00e1s de m\u00e1s r\u00e1pido. El 33% de los consumidores utilizamos asistentes\u00a0virtuales\u00a0en smartphones para tareas sencillas y con un alto nivel de satisfacci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La voz agrega valor en nuestras vidas laborales<\/strong>&nbsp;para: reservar reuniones, enviar notas, compartir archivos a trav\u00e9s de comandos de voz. Como nuestro lenguaje natural, facilita la comprensi\u00f3n y la confidencia del consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed pues, el\u00a0servicio al cliente en turismo\u00a0significa el n\u00facleo central de la industria, ya que una parte fundamental de la experiencia del visitante estar\u00e1 dada por el trato que reciban desde el \u00e1rea de atenci\u00f3n al cliente. En<strong> MST Holding<\/strong> somos expertos en el sector tur\u00edstico. Ofrece experiencias \u00fanicas a tus clientes con nosotros. M\u00e1s informaci\u00f3n en <a href=\"http:\/\/www.mstholding.com\">www.mstholding.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un entorno cada vez m\u00e1s competitivo, con miles de empresas tur\u00edsticas luchando por obtener la mayor tajada del mercado,&nbsp;dar un buen servicio al cliente&nbsp;nos permitir\u00e1 tener clientes satisfechos. Con mayor n\u00famero de clientes contentos, la demanda del servicio aumentar\u00e1 y las posibilidades de venta cada vez ser\u00e1n mayores. En el\u00a0turismo\u00a0vivimos un momento de cambios [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Estrategias de servicio en Atenci\u00f3n al Cliente en el sector tur\u00edstico - MST Holding Blog<\/title>\r\n<meta name=\"description\" content=\"En MST Holding somos expertos en el sector tur\u00edstico. 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