{"id":2599,"date":"2022-04-29T10:53:42","date_gmt":"2022-04-29T08:53:42","guid":{"rendered":"https:\/\/www.mstholding.com\/blog\/?p=2599"},"modified":"2023-06-06T16:54:19","modified_gmt":"2023-06-06T14:54:19","slug":"el-ingrediente-secreto-para-una-experiencia-sobresaliente","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/el-ingrediente-secreto-para-una-experiencia-sobresaliente\/","title":{"rendered":"El ingrediente secreto para una experiencia sobresaliente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>No existe una f\u00f3rmula matem\u00e1tica para crear la experiencia de cliente perfecta.<\/strong>&nbsp;Sin embargo, existe un ingrediente secreto que, bien aplicado, es el mayor responsable de las experiencias de cliente que dejan huella. Pero, \u00bfde qu\u00e9 estamos hablando?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para comenzar, te voy a hacer un<strong>&nbsp;par de preguntas.<\/strong>&nbsp;La primera: \u00bfrecuerdas d\u00f3nde estabas cuando ocurri\u00f3 el atentado de las Torres Gemelas? (\u00bfQu\u00e9 hora era? \u00bfQu\u00e9 estabas haciendo? \u00bfCon qui\u00e9n estabas?) Y la segunda pregunta: \u00bfte acuerdas de d\u00f3nde estabas hace 10 d\u00edas a las 16:00? (\u00bfQu\u00e9 estabas haciendo? \u00bfCon qui\u00e9n estabas?)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si eres como la mayor\u00eda, posiblemente recuerdes mejor lo que sucedi\u00f3 hace m\u00e1s de 20 a\u00f1os que lo que pas\u00f3 hace 10 d\u00edas. Pero, \u00bfpor qu\u00e9?<strong>&nbsp;Porque los seres humanos recordamos mejor aquellas cosas que nos producen un impacto emocional intenso.<\/strong>&nbsp;Y lo que NO nos impacta emocionalmente, lo desechamos. Esto mismo aplica a los negocios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los efectos de las emociones<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Solo mantenemos en la mente a aquellos\u00a0<strong>negocios que nos hacen vivir experiencias que despiertan en nosotros emociones positivas e intensas,<\/strong>\u00a0que nos hacen sentir especiales.<strong>\u00a0El resto queda relegado al olvido.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la experiencia de cliente intentamos hacer todo esto, pero deliberadamente. Y esto requiere que las organizaciones pasen del enfoque tradicional centrado en el negocio, a otro&nbsp;<strong>enfoque centrado en el cliente<\/strong>&nbsp;y donde lo que importan son las personas y emociones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Creando human connection<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora todo va de c\u00f3mo los negocios pueden crear una<strong>\u00a0conexi\u00f3n m\u00e1s humana con su audiencia.<\/strong>\u00a0Muchos negocios intentan humanizar su empresa por la v\u00eda r\u00e1pida, asoci\u00e1ndose con un influencer, pero el problema es que al final quien responde al tel\u00e9fono cuando llama un cliente, no es el influencer, sino un colaborador. Y este es el secreto que comparten las compa\u00f1\u00edas m\u00e1s potentes: saben que\u00a0<strong>el ingrediente secreto de las experiencias que sobresalen\u00a0<\/strong>es\u00a0<strong>el colaborador, es decir, los empleados.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si a una experiencia bien dise\u00f1ada, le sumas un componente humano pobre, la experiencia resulta mediocre. Pero cuando a esa misma experiencia le a\u00f1ades un&nbsp;<strong>componente humano sobresaliente, lleva esa experiencia directamente a otro nivel.<\/strong>&nbsp;El impacto emocional en el cliente se multiplica. Por eso, los colaboradores son los que aportan el toque humano que hace la experiencia del cliente diferencial.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00abCUANDO A ESA MISMA EXPERIENCIA LE A\u00d1ADES UN COMPONENTE HUMANO SOBRESALIENTE, LLEVA ESA EXPERIENCIA DIRECTAMENTE A OTRO NIVEL\u00bb<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los grandes embajadores de marca<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como dice Richard Branson, el fundador de Virgin Group: \u201cLos clientes no son lo primero.&nbsp;<strong>Los empleados son lo primero. Si cuidas a tus empleados, ellos cuidar\u00e1n a los clientes\u201d.<\/strong>&nbsp;La mejor experiencia de cliente empieza en el colaborador. Siempre. Los colaboradores est\u00e1n en el origen, con su feedback e ideas, y est\u00e1n en el final, entregando la experiencia y recogiendo de nuevo el feedback. Puedes dise\u00f1ar la experiencia m\u00e1s incre\u00edble y fabulosa del mundo, pero qui\u00e9n le pone el lazo final a todo eso son los colaboradores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los colaboradores son los encargados de mostrar inter\u00e9s por la otra persona, de empatizar, de dar un plus, de generar un clima de confianza y, en definitiva, de\u00a0<strong>crear una conexi\u00f3n humana genuina con los clientes.<\/strong>\u00a0Me gusta decir que una empresa es un grupo de personas colaborando para aportar valor a otro grupo de personas, que son los clientes.\u00a0<strong>Personas que ayudan a otras personas.<\/strong>\u00a0De eso va todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.mstholding.com\">www.mstholding.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No existe una f\u00f3rmula matem\u00e1tica para crear la experiencia de cliente perfecta.&nbsp;Sin embargo, existe un ingrediente secreto que, bien aplicado, es el mayor responsable de las experiencias de cliente que dejan huella. Pero, \u00bfde qu\u00e9 estamos hablando? Para comenzar, te voy a hacer un&nbsp;par de preguntas.&nbsp;La primera: \u00bfrecuerdas d\u00f3nde estabas cuando ocurri\u00f3 el atentado de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>El ingrediente secreto para una experiencia sobresaliente - MST Holding Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.mstholding.com\/blog\/el-ingrediente-secreto-para-una-experiencia-sobresaliente\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"El ingrediente secreto para una experiencia sobresaliente - MST Holding Blog\" \/>\r\n<meta property=\"og:description\" content=\"No existe una f\u00f3rmula matem\u00e1tica para crear la experiencia de cliente perfecta.&nbsp;Sin embargo, existe un ingrediente secreto que, bien aplicado, es el mayor responsable de las experiencias de cliente que dejan huella. Pero, \u00bfde qu\u00e9 estamos hablando? Para comenzar, te voy a hacer un&nbsp;par de preguntas.&nbsp;La primera: \u00bfrecuerdas d\u00f3nde estabas cuando ocurri\u00f3 el atentado de [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.mstholding.com\/blog\/el-ingrediente-secreto-para-una-experiencia-sobresaliente\/\" \/>\r\n<meta property=\"og:site_name\" content=\"MST Holding Blog\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-04-29T08:53:42+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-06-06T14:54:19+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2022\/04\/zzz.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1316\" \/>\r\n\t<meta property=\"og:image:height\" content=\"822\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Raquel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raquel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/el-ingrediente-secreto-para-una-experiencia-sobresaliente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/el-ingrediente-secreto-para-una-experiencia-sobresaliente\\\/\"},\"author\":{\"name\":\"Raquel\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#\\\/schema\\\/person\\\/9487f58c917c4ddf28cf4a0db8443af4\"},\"headline\":\"El ingrediente secreto para una experiencia sobresaliente\",\"datePublished\":\"2022-04-29T08:53:42+00:00\",\"dateModified\":\"2023-06-06T14:54:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/el-ingrediente-secreto-para-una-experiencia-sobresaliente\\\/\"},\"wordCount\":600,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/el-ingrediente-secreto-para-una-experiencia-sobresaliente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/zzz.png\",\"articleSection\":[\"NOTICIAS\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/el-ingrediente-secreto-para-una-experiencia-sobresaliente\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/el-ingrediente-secreto-para-una-experiencia-sobresaliente\\\/\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/el-ingrediente-secreto-para-una-experiencia-sobresaliente\\\/\",\"name\":\"El ingrediente secreto para una experiencia sobresaliente - 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