{"id":2756,"date":"2022-06-30T10:58:27","date_gmt":"2022-06-30T08:58:27","guid":{"rendered":"https:\/\/www.mstholding.com\/blog\/?p=2756"},"modified":"2023-06-06T16:53:27","modified_gmt":"2023-06-06T14:53:27","slug":"3-claves-del-exito-del-gestor-carterizado-en-el-canal-farmacia","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/3-claves-del-exito-del-gestor-carterizado-en-el-canal-farmacia\/","title":{"rendered":"3 claves del \u00e9xito del Gestor Carterizado en el canal farmacia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El canal farmacia ha cambiado sustancialmente debido al nuevo marco econ\u00f3mico actual y a la transformaci\u00f3n derivada de la crisis sanitaria, marcando una nueva estrat\u00e9gica en su gesti\u00f3n. Debido a ello, ha surgido la necesidad de&nbsp;<strong>focalizar los esfuerzos en los puntos de venta<\/strong>, es decir, farmacias y parafarmacias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La din\u00e1mica de negocio ha cambiado. Es necesario poder&nbsp;<strong>abarcar todo el mercado<\/strong>&nbsp;y <strong>llegar a todos los puntos de venta<\/strong>, sin que ello genere un aumento de los costes comerciales ni una disminuci\u00f3n de la rentabilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ofrece las siguientes ventajas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Incremento de las ventas en los Clientes Tipo C y D<\/strong> <strong>en un 34%<\/strong> seg\u00fan nuestra experiencia.<\/li><li><strong>Mayor pedido medio por cliente en un 22%.<\/strong><\/li><li><strong>Aumento del n\u00famero de pedidos en un 15%.<\/strong><\/li><li><strong>Incremento de nuevos clientes en un 62%.<\/strong><\/li><li><strong>Disminuye los<\/strong> <strong>Costes Comerciales. <\/strong>El coste de un Comercial presencial es tres veces un Gestor Carterizado.<\/li><li><strong>Mayor cercan\u00eda con los clientes, aumentando la fidelizaci\u00f3n y la experiencia del cliente. <\/strong>Ofreciendo un trato personalizado e informando al cliente de todas las novedades sectoriales y de producto, atendiendo cualquier incidencia e informando sobre el estado de sus pedidos.<\/li><li><strong>Ampliaci\u00f3n del mercado. <\/strong>Llega donde no llega la fuerza comercial gestionando m\u00e1s de 1.200 clientes de forma mensual vs 300 clientes que puede gestionar un comercial de campo.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En base a nuestra experiencia, <strong><u>3 son los aspectos claves del \u00e9xito del Gestor Carterizado:<\/u><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Perfil del Gestor Carterizado:<\/strong> experiencia en ventas en el sector de la salud, la orientaci\u00f3n a resultados, capacidad de resiliencia y la actitud son aspectos fundamentales a tener en cuenta en el perfil de Gestor Carterizado. La experiencia es fundamental para hablar el mismo idioma que el cliente, la orientaci\u00f3n a resultados es necesaria para ser eficiente, y la capacidad de resiliencia para conseguir los objetivos de ventas establecidos. Finalmente, necesitamos que la actitud sea positiva y adem\u00e1s con un esp\u00edritu de crecimiento profesional y de mejora continua.<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Orientaci\u00f3n al cliente:<\/strong> el \u00e9xito del Gestor Carterizado depende no solo de conseguir los objetivos ventas marcados sino tambi\u00e9n de generar informaci\u00f3n y conocimiento a la organizaci\u00f3n sobre las inquietudes y retos de cada cliente y sobre el posicionamiento de la competencia, a fin de que se pueda aplicar una pol\u00edtica de mejora continua que redunde en la mejora de procesos, rentabilidad y valor a\u00f1adido aportado al cliente.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Herramientas tecnol\u00f3gicas: <\/strong>el tercer aspecto clave del \u00e9xito es que el Gestor Carterizado disponga de las herramientas tecnol\u00f3gicas adecuadas para llevar a cabo su trabajo diario de una forma eficiente y sistematizada. Para ello, dispondr\u00e1 de un CRM que le permita gestionar los contactos comerciales, as\u00ed como de un sistema Omnicanal que le permita contactar con el cliente por el canal m\u00e1s adecuado en cada momento (telef\u00f3nico, email, SMS, Whatsapp, Redes Sociales\u2026). Adem\u00e1s, requerir\u00e1 de una herramienta como eAlicia (www.ealicia.com) que le permita monitorizar sus resultados, as\u00ed como medir la calidad emitida y percibida por el cliente.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed pues, el <strong>Gestor Carterizado es una pieza fundamental en la estrategia competitiva <\/strong>de cualquier compa\u00f1\u00eda fabricante o distribuidor del canal farmacia. &nbsp;No s\u00f3lo por la <strong>rentabilidad <\/strong>y<strong> volumen de negocio <\/strong>que genera, sino tambi\u00e9n por el <strong>valor a\u00f1adido<\/strong> que aporta <strong>al cliente<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes contactar con nosotros a trav\u00e9s de: <a href=\"mailto:marketing@mstholding.com\">marketing@mstholding.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El canal farmacia ha cambiado sustancialmente debido al nuevo marco econ\u00f3mico actual y a la transformaci\u00f3n derivada de la crisis sanitaria, marcando una nueva estrat\u00e9gica en su gesti\u00f3n. Debido a ello, ha surgido la necesidad de&nbsp;focalizar los esfuerzos en los puntos de venta, es decir, farmacias y parafarmacias. La din\u00e1mica de negocio ha cambiado. Es [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>3 claves del \u00e9xito del Gestor Carterizado en el canal farmacia - MST Holding Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.mstholding.com\/blog\/3-claves-del-exito-del-gestor-carterizado-en-el-canal-farmacia\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"3 claves del \u00e9xito del Gestor Carterizado en el canal farmacia - MST Holding Blog\" \/>\r\n<meta property=\"og:description\" content=\"El canal farmacia ha cambiado sustancialmente debido al nuevo marco econ\u00f3mico actual y a la transformaci\u00f3n derivada de la crisis sanitaria, marcando una nueva estrat\u00e9gica en su gesti\u00f3n. Debido a ello, ha surgido la necesidad de&nbsp;focalizar los esfuerzos en los puntos de venta, es decir, farmacias y parafarmacias. La din\u00e1mica de negocio ha cambiado. 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