{"id":2923,"date":"2022-09-19T13:33:11","date_gmt":"2022-09-19T11:33:11","guid":{"rendered":"https:\/\/www.mstholding.com\/blog\/?p=2923"},"modified":"2023-06-06T16:52:57","modified_gmt":"2023-06-06T14:52:57","slug":"como-integrar-un-call-center-multicanal-en-tu-ecommerce","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/","title":{"rendered":"C\u00f3mo integrar un Call Center multicanal en tu eCommerce"},"content":{"rendered":"\n

El ecommerce ha llegado para quedarse. Como modelo de negocio innovador que es, no cierra la puerta a canales m\u00e1s tradicionales como son los call centers o los contact centers. En definitiva: el telemarketing. Sin embargo, hasta estos canales de l\u00ednea m\u00e1s tradicionales se han apoyado en las nuevas tecnolog\u00edas para dar un servicio m\u00e1s completo. Es el caso de los call center multicanal.<\/p>\n\n\n\n

\u00bfQu\u00e9 puede ofrecer un call center multicanal a tu ecommerce? \u00bfPor qu\u00e9 la atenci\u00f3n al cliente es tan importante en un ecommerce? Vamos a tratar de responder a estas preguntas para que comprendas la importancia de integrar un call center multicanal en tu ecommerce.<\/p>\n\n\n\n

 \u00bfQu\u00e9 es un call center multicanal?<\/strong><\/h2>\n\n\n\n

A medida que el comercio electr\u00f3nico se ha ido desarrollando, nuevas necesidades surgen por parte de las empresas, teniendo como centro al cliente. Con esto queremos decir que la transformaci\u00f3n digital de los call center ha sido necesaria a ra\u00edz de que los consumidores y usuarios han necesitado soluciones omnicanal e instant\u00e1neas, para ponerse en contacto con las empresas. As\u00ed, ha surgido el call center multicanal, una soluci\u00f3n de atenci\u00f3n al cliente con m\u00faltiples beneficios, sobre todo, para ecommerce.<\/p>\n\n\n\n

Contar con un call center multicanal es asumir que hay clientes que quieren establecer comunicaci\u00f3n con una compa\u00f1\u00eda a trav\u00e9s de diferentes canales. Un call center multicanal es una soluci\u00f3n que engloba m\u00faltiples puntos de contacto con el cliente, es decir, interacciones multicanal con los consumidores. Por ejemplo, interacciones por voz, por texto a trav\u00e9s de emails o mensajes, en redes sociales o en la web. <\/p>\n\n\n\n

La ventaja de contar con un contact center multicanal es que se pueden satisfacer las necesidades cada vez m\u00e1s complejas de los clientes. Por otro lado, mediante un call center multicanal sit\u00faa al cliente en el centro de todas las operaciones. De modo que los agentes le atienden de forma m\u00e1s eficiente, fluida y completa.<\/p>\n\n\n\n

 Call center multicanal para ecommerce<\/strong><\/h2>\n\n\n\n

Si en una tienda f\u00edsica ya son necesarios los servicios de telemarketing o de un call center para ofrecer un servicio completo a los clientes, en un ecommerce se ha vuelto algo imprescindible. La raz\u00f3n es que los clientes que compran online necesitan un canal de comunicaci\u00f3n directa con la empresa. Necesitan saber que hay alguien detr\u00e1s de una tienda online que pueda atender todas sus dudas o reclamaciones.<\/p>\n\n\n\n

Como ya expusimos anteriormente, el nuevo consumidor, que busca una experiencia omnicanal y personalizada, requiere nuevas formas de atenci\u00f3n al cliente, algo que el call center multicanal puede abarcar.<\/p>\n\n\n\n

Algunas de las ventajas de contar con un call center para ecommerce son, por ejemplo, un mejor conocimiento del embudo de ventas con informaci\u00f3n de primera mano, lo cual nos puede ayudar a saber en qu\u00e9 momento abandonan los clientes la compra y a acompa\u00f1ar al cliente en todo el proceso de compra: desde antes de realizar la compra, hasta un servicio postventa.<\/p>\n\n\n\n

Adem\u00e1s, al externalizar los servicios de un call center multicanal podemos destinar los recursos que utilizamos en prestar ese servicio, a acciones en las que seamos especialistas. Contar con profesionales de un call center para ecommerce ser\u00e1 una ventaja respecto a la competencia. Entre otras cosas, por el aumento de la calidad del servicio de atenci\u00f3n al cliente que trae consigo.<\/p>\n\n\n\n

Conocemos la importancia de una buena comunicaci\u00f3n con los clientes. Por eso, contamos con agentes especializados para dar el mejor servicio de atenci\u00f3n al cliente, apoyados de la tecnolog\u00eda m\u00e1s eficaz para responder cualquier duda que pueda surgir. Gracias a softwares espec\u00edficos o IVR (respuestas de voz interactivas) como los de MST Holding, junto con la integraci\u00f3n de un CRM, el contacto con el cliente podr\u00e1 ser cada vez m\u00e1s personalizado.<\/p>\n\n\n\n

Si est\u00e1s pensando en externalizar el servicio de atenci\u00f3n al cliente para ecommerce y quieres una soluci\u00f3n multicanal, ponte en contacto con nosotros en marketing@mstholding.comn<\/a> o mediante nuestra web www.mstholding.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El ecommerce ha llegado para quedarse. Como modelo de negocio innovador que es, no cierra la puerta a canales m\u00e1s tradicionales como son los call centers o los contact centers. En definitiva: el telemarketing. Sin embargo, hasta estos canales de l\u00ednea m\u00e1s tradicionales se han apoyado en las nuevas tecnolog\u00edas para dar un servicio m\u00e1s […]<\/p>\n","protected":false},"author":7,"featured_media":2925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\r\nC\u00f3mo integrar un Call Center multicanal en tu eCommerce - MST Holding Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"C\u00f3mo integrar un Call Center multicanal en tu eCommerce - MST Holding Blog\" \/>\r\n<meta property=\"og:description\" content=\"El ecommerce ha llegado para quedarse. Como modelo de negocio innovador que es, no cierra la puerta a canales m\u00e1s tradicionales como son los call centers o los contact centers. En definitiva: el telemarketing. Sin embargo, hasta estos canales de l\u00ednea m\u00e1s tradicionales se han apoyado en las nuevas tecnolog\u00edas para dar un servicio m\u00e1s […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/\" \/>\r\n<meta property=\"og:site_name\" content=\"MST Holding Blog\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-09-19T11:33:11+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-06-06T14:52:57+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2022\/09\/aaaaaaaaaa.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1463\" \/>\r\n\t<meta property=\"og:image:height\" content=\"792\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Raquel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raquel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/\"},\"author\":{\"name\":\"Raquel\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#\\\/schema\\\/person\\\/9487f58c917c4ddf28cf4a0db8443af4\"},\"headline\":\"C\u00f3mo integrar un Call Center multicanal en tu eCommerce\",\"datePublished\":\"2022-09-19T11:33:11+00:00\",\"dateModified\":\"2023-06-06T14:52:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/\"},\"wordCount\":707,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/aaaaaaaaaa.png\",\"articleSection\":[\"NOTICIAS\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/\",\"name\":\"C\u00f3mo integrar un Call Center multicanal en tu eCommerce - MST Holding Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/aaaaaaaaaa.png\",\"datePublished\":\"2022-09-19T11:33:11+00:00\",\"dateModified\":\"2023-06-06T14:52:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/aaaaaaaaaa.png\",\"contentUrl\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/aaaaaaaaaa.png\",\"width\":1463,\"height\":792},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo integrar un Call Center multicanal en tu eCommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/\",\"name\":\"MST Holding Blog\",\"description\":\"Todo lo que debes saber a cerca de las novedades de MST Holding.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#organization\",\"name\":\"MST Holding Blog\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/cropped-mstholding_logo-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/cropped-mstholding_logo-2.jpg\",\"width\":480,\"height\":213,\"caption\":\"MST Holding Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#\\\/schema\\\/person\\\/9487f58c917c4ddf28cf4a0db8443af4\",\"name\":\"Raquel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g\",\"caption\":\"Raquel\"},\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/author\\\/raquels\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo integrar un Call Center multicanal en tu eCommerce - MST Holding Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo integrar un Call Center multicanal en tu eCommerce - MST Holding Blog","og_description":"El ecommerce ha llegado para quedarse. Como modelo de negocio innovador que es, no cierra la puerta a canales m\u00e1s tradicionales como son los call centers o los contact centers. En definitiva: el telemarketing. Sin embargo, hasta estos canales de l\u00ednea m\u00e1s tradicionales se han apoyado en las nuevas tecnolog\u00edas para dar un servicio m\u00e1s […]","og_url":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/","og_site_name":"MST Holding Blog","article_published_time":"2022-09-19T11:33:11+00:00","article_modified_time":"2023-06-06T14:52:57+00:00","og_image":[{"width":1463,"height":792,"url":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2022\/09\/aaaaaaaaaa.png","type":"image\/png"}],"author":"Raquel","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Raquel","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/#article","isPartOf":{"@id":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/"},"author":{"name":"Raquel","@id":"https:\/\/www.mstholding.com\/blog\/#\/schema\/person\/9487f58c917c4ddf28cf4a0db8443af4"},"headline":"C\u00f3mo integrar un Call Center multicanal en tu eCommerce","datePublished":"2022-09-19T11:33:11+00:00","dateModified":"2023-06-06T14:52:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/"},"wordCount":707,"commentCount":0,"publisher":{"@id":"https:\/\/www.mstholding.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2022\/09\/aaaaaaaaaa.png","articleSection":["NOTICIAS"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/","url":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/","name":"C\u00f3mo integrar un Call Center multicanal en tu eCommerce - MST Holding Blog","isPartOf":{"@id":"https:\/\/www.mstholding.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2022\/09\/aaaaaaaaaa.png","datePublished":"2022-09-19T11:33:11+00:00","dateModified":"2023-06-06T14:52:57+00:00","breadcrumb":{"@id":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/#primaryimage","url":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2022\/09\/aaaaaaaaaa.png","contentUrl":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2022\/09\/aaaaaaaaaa.png","width":1463,"height":792},{"@type":"BreadcrumbList","@id":"https:\/\/www.mstholding.com\/blog\/como-integrar-un-call-center-multicanal-en-tu-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mstholding.com\/blog\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo integrar un Call Center multicanal en tu eCommerce"}]},{"@type":"WebSite","@id":"https:\/\/www.mstholding.com\/blog\/#website","url":"https:\/\/www.mstholding.com\/blog\/","name":"MST Holding Blog","description":"Todo lo que debes saber a cerca de las novedades de MST Holding.","publisher":{"@id":"https:\/\/www.mstholding.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mstholding.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mstholding.com\/blog\/#organization","name":"MST Holding Blog","url":"https:\/\/www.mstholding.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mstholding.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2019\/07\/cropped-mstholding_logo-2.jpg","contentUrl":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2019\/07\/cropped-mstholding_logo-2.jpg","width":480,"height":213,"caption":"MST Holding Blog"},"image":{"@id":"https:\/\/www.mstholding.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mstholding.com\/blog\/#\/schema\/person\/9487f58c917c4ddf28cf4a0db8443af4","name":"Raquel","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g","caption":"Raquel"},"url":"https:\/\/www.mstholding.com\/blog\/author\/raquels\/"}]}},"jetpack_featured_media_url":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2022\/09\/aaaaaaaaaa.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/posts\/2923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/comments?post=2923"}],"version-history":[{"count":2,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/posts\/2923\/revisions"}],"predecessor-version":[{"id":2927,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/posts\/2923\/revisions\/2927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/media\/2925"}],"wp:attachment":[{"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/media?parent=2923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/categories?post=2923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/tags?post=2923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}