{"id":2964,"date":"2022-10-04T12:12:25","date_gmt":"2022-10-04T10:12:25","guid":{"rendered":"https:\/\/www.mstholding.com\/blog\/?p=2964"},"modified":"2023-06-06T16:52:40","modified_gmt":"2023-06-06T14:52:40","slug":"innovacion-y-nuevos-modelos-de-negocio-de-las-utilities","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/innovacion-y-nuevos-modelos-de-negocio-de-las-utilities\/","title":{"rendered":"Innovaci\u00f3n y nuevos modelos de negocio de las Utilities"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las utilities se encuentran a d\u00eda de hoy en un entorno en el que los&nbsp;<strong>clientes<\/strong>&nbsp;son cada vez m\u00e1s digitales y est\u00e1n m\u00e1s informados. Adem\u00e1s, la&nbsp;<strong>competencia<\/strong>&nbsp;es creciente tanto por la liberalizaci\u00f3n de mercados que en alg\u00fan momento fueron monopolios como por la entrada de nuevos actores. Al mismo tiempo, la tecnolog\u00eda est\u00e1 acelerando la evoluci\u00f3n de la gesti\u00f3n y la relaci\u00f3n con el consumidor, provocando numerosos cambios. En este contexto cambiante, las compa\u00f1\u00edas de utilities deben de estar preparadas para&nbsp;<strong>innovar<\/strong>&nbsp;y moverse hacia&nbsp;<strong>nuevos modelos de negocio<\/strong>&nbsp;que cubran las necesidades del mercado. Y para ello tendr\u00e1n que ganar en&nbsp;<strong>flexibilidad y agilidad<\/strong>&nbsp;en sus operaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Agilidad para enfrentar los retos en las utilities<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para lograr compa\u00f1\u00edas de utilities flexibles y \u00e1giles habr\u00e1 que atender a cuatro puntos principales:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cambio cultural<\/strong>, que permita orientar al personal hacia la innovaci\u00f3n y la tolerancia al cambio. En compa\u00f1\u00edas con un gran recorrido el cambio cultural puede ser tan importante como el cambio tecnol\u00f3gico. Solo cuando toda la compa\u00f1\u00eda, desde la direcci\u00f3n hasta los empleados, est\u00e9n alineados ser\u00e1 posible implementar metodolog\u00edas agiles y realizar cambios e innovaciones de forma r\u00e1pida.<\/li><li><strong>Estrategia de negocio&nbsp;<\/strong>alineada con formas \u00e1giles de operar. Aunque debe de haber unas l\u00edneas a seguir, tambi\u00e9n debe de quedar espacio al cambio dentro de la estrategia central de la compa\u00f1\u00eda.<\/li><li>Cambios hacia la&nbsp;<strong>colocaci\u00f3n del cliente como centro<\/strong>. Para afrontar los retos del mercado, el consumidor deber\u00e1 de estar como centro de todas las decisiones, pero esto no es algo sencillo. Por eso los cambios que se realicen deber\u00e1n de ir orient\u00e1ndose hacia la experiencia del cliente, sus necesidades, sus preferencias para comunicarse con la empresa, etc.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimizaci\u00f3n y automatizaci\u00f3n de procesos<\/strong>. Antes de que pueda haber un cambio, debe de haber control sobre lo que se est\u00e1 haciendo actualmente. Por eso ser\u00e1 importante analizar los procesos dentro de las empresas para optimizarlos y automatizar aquellas partes que sea necesario. Esta automatizaci\u00f3n dejar\u00e1 m\u00e1s tiempo a otras tareas, facilitando la innovaci\u00f3n y la introducci\u00f3n de cambios en las utilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nuevos modelos de negocio en las utilities<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez conocemos los principios b\u00e1sicos para ganar en agilidad y flexibilidad, \u00bfcu\u00e1les son los nuevos modelos de negocio que nacen de las oportunidades del nuevo entorno? Por un lado, existe una clara tendencia hacia&nbsp;<strong>modelos digitales<\/strong>, en los que la comunicaci\u00f3n pueda realizarse de forma online y se puedan resolver muchas cuestiones de manera autom\u00e1tica con un servicio de Atenci\u00f3n al Cliente r\u00e1pido y \u00e1gil. Por ejemplo, dudas o incidencias sencillas podr\u00edan ser resueltas por Asistentes Virtuales sin intervenci\u00f3n humana. Esto reducir\u00e1 la carga de trabajo y los costes operativos del negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, podemos hablar de modelos de \u201c<strong>Energy as a Service<\/strong>\u201d. Cada vez m\u00e1s los consumidores se interesan por el ahorro de energ\u00eda, tanto por cuestiones econ\u00f3micas como medioambientales. Por ello, tiene sentido que las Utilities ofrezcan tambien un servicio de Atenci\u00f3n al Cliente de asesoramiento, para ofrecer a usuarios individuales, empresas o administraciones las mejores opciones de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En MST Holding somos expertos en servicios de atenci\u00f3n al cliente dirigido a empresas del sector utilities. En MST ofrecemos soluciones globales para la externalizaci\u00f3n de servicios de asistencia t\u00e9cnica (entre otros), gestionando el Contact Center a trav\u00e9s de plataformas multicanal adapt\u00e1ndonos al mundo tecnol\u00f3gico en el que vivimos. Implantamos en nuestros servicios tecnolog\u00eda punta que permite optimizar todos los canales de gesti\u00f3n de soporte t\u00e9cnico y atenci\u00f3n a clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En definitiva, las utilities se enfrentan a un contexto en el que la tecnolog\u00eda jugar\u00e1 un papel para lograr organizaciones m\u00e1s \u00e1giles y flexibles. Si quieres m\u00e1s informaci\u00f3n contacta con <a href=\"mailto:marketing@mstholding.com\">marketing@mstholding.com<\/a> o a trav\u00e9s de nuestra web <a href=\"http:\/\/www.mstholding.com\">www.mstholding.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las utilities se encuentran a d\u00eda de hoy en un entorno en el que los&nbsp;clientes&nbsp;son cada vez m\u00e1s digitales y est\u00e1n m\u00e1s informados. Adem\u00e1s, la&nbsp;competencia&nbsp;es creciente tanto por la liberalizaci\u00f3n de mercados que en alg\u00fan momento fueron monopolios como por la entrada de nuevos actores. Al mismo tiempo, la tecnolog\u00eda est\u00e1 acelerando la evoluci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Innovaci\u00f3n y nuevos modelos de negocio de las Utilities - MST Holding Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.mstholding.com\/blog\/innovacion-y-nuevos-modelos-de-negocio-de-las-utilities\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Innovaci\u00f3n y nuevos modelos de negocio de las Utilities - MST Holding Blog\" \/>\r\n<meta property=\"og:description\" content=\"Las utilities se encuentran a d\u00eda de hoy en un entorno en el que los&nbsp;clientes&nbsp;son cada vez m\u00e1s digitales y est\u00e1n m\u00e1s informados. 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