{"id":363,"date":"2019-10-17T14:54:36","date_gmt":"2019-10-17T12:54:36","guid":{"rendered":"https:\/\/mstholdingblog.com\/?p=363"},"modified":"2023-06-06T16:59:24","modified_gmt":"2023-06-06T14:59:24","slug":"josep-francesc-valls-catedratico-de-direccion-en-esade-es-el-4o-ponente","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/josep-francesc-valls-catedratico-de-direccion-en-esade-es-el-4o-ponente\/","title":{"rendered":"Josep-Francesc Valls, catedr\u00e1tico de Direcci\u00f3n en ESADE: \u00a1Es el 4\u00ba ponente!"},"content":{"rendered":"<h3><\/h3>\n<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-333\" src=\"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2019\/10\/MR_LINKDIN.png\" alt=\"\" width=\"424\" height=\"222\" srcset=\"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2019\/10\/MR_LINKDIN.png 520w, https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2019\/10\/MR_LINKDIN-300x157.png 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/h3>\n<h3>El Catedr\u00e1tico de Direcci\u00f3n de Marketing en ESADE Business &amp; Law School, director Aula Internacional Innovaci\u00f3n Tur\u00edstica ESADECREAPOLIS y del Proyecto \u201cMarcas de Consumidor\u201d ESADE, es el cuarto ponente de la Mesa Redonda del 31 de octubre<\/h3>\n<p>Josep-Francesc Valls, Catedr\u00e1tico de Direcci\u00f3n de Marketing ESADE Business &amp; Law School, es el cuarto ponente para la Mesa Redonda: <strong>\u00abLa Digitalizaci\u00f3n del Sector Tur\u00edstico\u00bb<\/strong>. Adem\u00e1s, el Sr Valls, es director del Aula Internacional Innovaci\u00f3n Tur\u00edstica ESADECREAPOLIS y del Proyecto \u201cMarcas de Consumidor\u201d ESADE.<\/p>\n<p>Josep-Francesc se suma a<a href=\"https:\/\/mstholdingblog.com\/2019\/10\/14\/northweek-byhous-washrocks-y-heyhoods-presentes-en-la-digitalizacion-del-sector-turistico\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Davide Lusuardi, Christian Rodr\u00edguez, y Javier de Ram\u00f3n.<\/a><\/p>\n<p>Solo falta por saber un ponente,<a href=\"https:\/\/www.mstholding.com\/ES\/Contacto_Inscripcion.html\" target=\"_blank\" rel=\"noopener noreferrer\"> <strong>\u00bfa qu\u00e9 esperas para apuntarte?<\/strong><\/a><\/p>\n<h4>Conoce mejor a Josep-Francesc Valls<\/h4>\n<p>Fundador y director del Centro de Direcci\u00f3n Tur\u00edstica ESADE Business &amp; Law School, desde 1990 a 2004<\/p>\n<p>Visiting profesor en Universidade de Madeira, en Universidad Externado de Colombia, en Universidad Pac\u00edfico de Lima, en Universidad Bocconi Mil\u00e1n, en Universidad Internacional Andaluc\u00eda.<\/p>\n<p>Publica en los principales <em>journals<\/em> cient\u00edficos y es autor de una veintena de libros de Management. Los cinco \u00faltimos \u201cCustomer-centricity\u201d, CambridgeScholars, 2018; \u201cBig Data: atrapando al consumidor\u201d, Profit, 2017; \u201cEstrategias y t\u00e1cticas de Marketing\u201d, Profit, 2014; \u201cBeyond the Low Cost Business. Rethinking the Business Model\u201d, Palgrave Mcmillan, 2013; y \u201cReinventar el negocio para vender m\u00e1s barato\u201d, Profit, 2010)<\/p>\n<p>Por otra parte, Josep-Francesc Valls, tambi\u00e9n es consultor en organismos internacionales, gobiernos nacionales y regionales y empresas privadas sobre estrategia y marketing tur\u00edstico.<\/p>\n<p>Adem\u00e1s, recibi\u00f3 en 2000 el premio Joan Sard\u00e0 Dexeus del Colegio de Economistas de Catalu\u00f1a por la trayectoria personal a la difusi\u00f3n de la econom\u00eda. Y en 2009, el de la Fundaci\u00f3n Barcelona Comer\u00e7 por su contribuci\u00f3n en favor del comercio urbano y del modelo de ciudad sostenible.<\/p>\n<p><a href=\"https:\/\/www.mstholding.com\/ES\/Contacto_Inscripcion.html\" target=\"_blank\" rel=\"noopener noreferrer\">Ap\u00fantate para no perd\u00e9rtelo.<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/318189\/\" target=\"_blank\" rel=\"noopener noreferrer\">S\u00edguenos en las redes sociales para estar al d\u00eda.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Catedr\u00e1tico de Direcci\u00f3n de Marketing en ESADE Business &amp; Law School, director Aula Internacional Innovaci\u00f3n Tur\u00edstica ESADECREAPOLIS y del Proyecto \u201cMarcas de Consumidor\u201d ESADE, es el cuarto ponente de la Mesa Redonda del 31 de octubre Josep-Francesc Valls, Catedr\u00e1tico de Direcci\u00f3n de Marketing ESADE Business &amp; Law School, es el cuarto ponente para la [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[16],"class_list":["post-363","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-barcelona"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>El cuarto ponente confirmado es.... \u00a1Josep-Francesc Valls!<\/title>\r\n<meta name=\"description\" content=\"Josep-Francesc Valls, Catedr\u00e1tico de Direcci\u00f3n de Marketing en ESADE Business es el cuarto ponente de &quot;La Digitalizaci\u00f3n del Sector Tur\u00edstico&quot;\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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