{"id":3642,"date":"2023-06-30T11:23:01","date_gmt":"2023-06-30T09:23:01","guid":{"rendered":"https:\/\/www.mstholding.com\/blog\/?p=3642"},"modified":"2023-06-30T11:23:05","modified_gmt":"2023-06-30T09:23:05","slug":"inside-sales-el-exito-en-la-venta-remota","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/inside-sales-el-exito-en-la-venta-remota\/","title":{"rendered":"Inside Sales, el \u00e9xito en la venta remota"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 de la captaci\u00f3n y generaci\u00f3n de nuevos contactos necesitamos disponer de procedimientos y recursos que nos ayuden a cerrar reuniones para continuar el proceso comercial.&nbsp;<strong>No nos sirve de nada tener la BBDD repleta de leads si no tenemos a nadie que los califique y contacte con ellos<\/strong>. Por lo tanto, estas ser\u00e1n las tareas que llevar\u00e1 a cabo la figura de&nbsp;<strong>Inside Sales<\/strong>&nbsp;dentro de una empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es un Inside Sales?<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No podemos comenzar este art\u00edculo sin saber primero la definici\u00f3n de este concepto:&nbsp;Un comercial de ventas internas es, nada m\u00e1s y nada menos, que una persona dedicada al&nbsp;<strong>apoyo y a la gesti\u00f3n comercial<\/strong>. Pero con el ahorro que representa, ya que todos los procesos que lleva a cabo son de forma telem\u00e1tica.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este profesional&nbsp;<strong>gestiona los leads de forma electr\u00f3nica<\/strong>, es decir, emplea tanto v\u00edas digitales como v\u00edas telef\u00f3nicas&nbsp;<strong>para establecer el contacto y conocer m\u00e1s en profundidad las necesidades<\/strong>&nbsp;de ese cliente o empresa con la que se quiere establecer fines comerciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas de un Inside Sales&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La&nbsp;<strong>principal funci\u00f3n de la persona dedicada a Inside Sales es obtener informaci\u00f3n de calidad sobre el lead,<\/strong>conocer sus necesidades para poder adecuar la oferta de una forma eficiente. Tenemos que tener presente que es el eslab\u00f3n entre las \u00e1reas de Marketing y Ventas, por tanto debe poseer caracter\u00edsticas comunes a ambos perfiles como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&nbsp;Capacidad de oratoria y ret\u00f3rica<\/strong><\/li>\n\n\n\n<li><strong>&nbsp;Habilidades sociales<\/strong><\/li>\n\n\n\n<li><strong>&nbsp;Organizaci\u00f3n y metodolog\u00eda de trabajo<\/strong><\/li>\n\n\n\n<li><strong>&nbsp;Tener un gran conocimiento del producto ofertado<\/strong><\/li>\n\n\n\n<li>&nbsp;Tener&nbsp;<strong>capacidad<\/strong>&nbsp;<strong>para adaptar, ampliar, ajustar<\/strong>&nbsp;tanto la oferta econ\u00f3mica como los servicios ofertados.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La importancia de trabajar la figura del Inside Sales en una empresa B2B actual<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El sector B2B es tan cambiante que necesitamos recortar los tiempos de muchas acciones, especialmente de muchas acciones comerciales que consumen muchos recursos y que en ocasiones no son tan rentables por el esfuerzo invertido.&nbsp;<strong>Agilizar el proceso comercial y ahorrar en sus costes es el objetivo principal de incorporar la figura del Inside Sales<\/strong>&nbsp;en una empresa actual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al tratarse de una persona que se encuentra siempre en la oficina, no es necesario destinar tantos recursos a desplazamientos o dietas, pero, sobre todo,&nbsp;<strong>no se pierde tanto tiempo en reuniones demasiado largas y poco fruct\u00edferas<\/strong>. Las reuniones siguen siendo necesarias y se realizar\u00e1n, aunque en un estado m\u00e1s avanzado de la acci\u00f3n comercial donde la venta se pueda producir de una forma m\u00e1s inminente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disponer de varios recursos destinados a Inside Sales permite&nbsp;<strong>aumentar beneficios y optimizar el trabajo de los comerciales<\/strong>. Es necesario disponer de los equipos y la tecnolog\u00eda adecuada que permita una alineaci\u00f3n entre marketing, Inside Sales y ventas, para que todos los integrantes de dichas \u00e1reas conozcan la evoluci\u00f3n del lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es una renuncia al modelo comercial tradicional, sino una herramienta que permitir\u00e1 optimizar tu proceso comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En&nbsp;MST trabajamos con<strong>&nbsp;perfiles expertos en Inside Sales que pueden ayudarte en la gesti\u00f3n eficiente del lead y de los recursos que dispones en tu empresa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres conocer mejor todo lo que MST puede hacer por ti contacta en&nbsp;<a href=\"http:\/\/www.mstholding.com\/\">www.mstholding.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s all\u00e1 de la captaci\u00f3n y generaci\u00f3n de nuevos contactos necesitamos disponer de procedimientos y recursos que nos ayuden a cerrar reuniones para continuar el proceso comercial.&nbsp;No nos sirve de nada tener la BBDD repleta de leads si no tenemos a nadie que los califique y contacte con ellos. Por lo tanto, estas ser\u00e1n las [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-3642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Inside Sales, el \u00e9xito en la venta remota - MST Holding Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.mstholding.com\/blog\/inside-sales-el-exito-en-la-venta-remota\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Inside Sales, el \u00e9xito en la venta remota - MST Holding Blog\" \/>\r\n<meta property=\"og:description\" content=\"M\u00e1s all\u00e1 de la captaci\u00f3n y generaci\u00f3n de nuevos contactos necesitamos disponer de procedimientos y recursos que nos ayuden a cerrar reuniones para continuar el proceso comercial.&nbsp;No nos sirve de nada tener la BBDD repleta de leads si no tenemos a nadie que los califique y contacte con ellos. 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