{"id":4668,"date":"2025-04-30T12:05:28","date_gmt":"2025-04-30T10:05:28","guid":{"rendered":"https:\/\/www.mstholding.com\/blog\/?p=4668"},"modified":"2025-06-04T13:24:15","modified_gmt":"2025-06-04T11:24:15","slug":"mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/","title":{"rendered":"MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Transforming the Future of Banking with Strategy and Technology<\/strong><br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MST Holding has taken a decisive step in the evolution of financial services with the creation of BBI (Banking Business Innovation), its new unit specialized in innovation for the banking and insurance sectors. This initiative responds to the financial institutions\u2019 need for modernization and represents a strategic investment aimed at leading the digital transformation of the sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic Leadership with Vision<\/strong><br>BBI is led by Javier S\u00e1ez, a seasoned professional with over two decades of experience in commercial and financial management within the banking sector. His leadership brings the vision and expertise required to establish this unit as a benchmark in financial innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Clear Mission and Objectives<\/strong><br>BBI\u2019s mission is to drive the digital transformation of banking through technological solutions that optimize processes and enhance the customer experience. The unit aims to position itself as a strategic partner for banks in Spain and Portugal, with plans for European expansion. Its value proposition includes process automation, digitization of key services, and improved decision-making in operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Areas of Focus<\/strong><br>BBI is structured around three main pillars:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Digitization of traditional services<\/strong>, using technologies that streamline transactions and improve access to financial services.<\/li>\n\n\n\n<li><strong>Development of administrative and commercial solutions<\/strong>, offering digital tools that increase operational efficiency and reduce errors.<\/li>\n\n\n\n<li><strong>Strategic partnerships<\/strong>, collaborating with leading institutions to effectively integrate their solutions within the banking ecosystem.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Cutting-Edge Technological Portfolio<\/strong><br>BBI already boasts a robust catalogue of products designed to tackle the sector\u2019s key challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optima360<\/strong>: Smart management of oversized portfolios using AI.<\/li>\n\n\n\n<li><strong>MST Connect<\/strong>: Multichannel management of commercial campaigns.<\/li>\n\n\n\n<li><strong>eHereditas<\/strong>: Automation of inheritance process management.<\/li>\n\n\n\n<li><strong>SwiftBankOps<\/strong>: Automation of banking operational processes.<\/li>\n\n\n\n<li><strong>SwiftKYC<\/strong>: Automatic document validation, reducing processing times by 70%.<\/li>\n\n\n\n<li><strong>SwiftOpenClose<\/strong>: End-to-end management of account opening and closing.<\/li>\n\n\n\n<li><strong>SwiftRecover<\/strong>: Debt recovery with personalized strategies.<\/li>\n\n\n\n<li><strong>SwiftUpdate<\/strong>: Automatic updates of corporate financial data.<\/li>\n\n\n\n<li><strong>MST Transfer<\/strong>: Efficient management of international transfers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Innovations on the Horizon<\/strong><br>Upcoming launches include the digitization of guarantee management and <strong>MST Cripto<\/strong>, a solution designed to prepare institutions for the 2025 MiCA regulation, ensuring compliance with digital assets and decentralized banking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact for MST Holding and Its Clients<\/strong><br>The creation of BBI propels MST Holding toward a solid leadership position in banking innovation. A 40% increase in recurring revenue and a diversified service portfolio are expected. For clients, BBI means faster, more transparent, and personalized experiences, with processing times reduced by up to 75% and 24\/7 service availability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Future Outlook<\/strong><br>BBI\u2019s impact will lead to a substantial boost in sector efficiency: a 35% reduction in operational costs and up to 90% fewer administrative errors. Additionally, it is expected to achieve a Net Promoter Score (NPS) above 95% and a 20% increase in sales through personalized portfolio management. BBI will be staffed by a team of banking sector experts, ensuring regulatory compliance and operational excellence. This new unit not only strengthens MST Holding\u2019s market position but also marks the beginning of a new era in financial services, grounded in technology, strategy, and innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.mstholding.com\">www.mstholding.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transforming the Future of Banking with Strategy and Technology MST Holding has taken a decisive step in the evolution of financial services with the creation of BBI (Banking Business Innovation), its new unit specialized in innovation for the banking and insurance sectors. This initiative responds to the financial institutions\u2019 need for modernization and represents a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[705,2,234],"tags":[],"class_list":["post-4668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-center-en","category-news","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation) - MST Holding Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation) - MST Holding Blog\" \/>\r\n<meta property=\"og:description\" content=\"Transforming the Future of Banking with Strategy and Technology MST Holding has taken a decisive step in the evolution of financial services with the creation of BBI (Banking Business Innovation), its new unit specialized in innovation for the banking and insurance sectors. This initiative responds to the financial institutions\u2019 need for modernization and represents a [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/\" \/>\r\n<meta property=\"og:site_name\" content=\"MST Holding Blog\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-04-30T10:05:28+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-06-04T11:24:15+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2025\/04\/bbbbiii-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"801\" \/>\r\n\t<meta property=\"og:image:height\" content=\"405\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Raquel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raquel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/\"},\"author\":{\"name\":\"Raquel\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#\\\/schema\\\/person\\\/9487f58c917c4ddf28cf4a0db8443af4\"},\"headline\":\"MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation)\",\"datePublished\":\"2025-04-30T10:05:28+00:00\",\"dateModified\":\"2025-06-04T11:24:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/\"},\"wordCount\":511,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/bbbbiii-1.jpg\",\"articleSection\":[\"call center\",\"NEWS\",\"NEWS\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/\",\"name\":\"MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation) - MST Holding Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/bbbbiii-1.jpg\",\"datePublished\":\"2025-04-30T10:05:28+00:00\",\"dateModified\":\"2025-06-04T11:24:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/bbbbiii-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/bbbbiii-1.jpg\",\"width\":801,\"height\":405},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/en\\\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/\",\"name\":\"MST Holding Blog\",\"description\":\"Todo lo que debes saber a cerca de las novedades de MST Holding.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#organization\",\"name\":\"MST Holding Blog\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/cropped-mstholding_logo-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/cropped-mstholding_logo-2.jpg\",\"width\":480,\"height\":213,\"caption\":\"MST Holding Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/#\\\/schema\\\/person\\\/9487f58c917c4ddf28cf4a0db8443af4\",\"name\":\"Raquel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g\",\"caption\":\"Raquel\"},\"url\":\"https:\\\/\\\/www.mstholding.com\\\/blog\\\/author\\\/raquels\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation) - MST Holding Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/","og_locale":"es_ES","og_type":"article","og_title":"MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation) - MST Holding Blog","og_description":"Transforming the Future of Banking with Strategy and Technology MST Holding has taken a decisive step in the evolution of financial services with the creation of BBI (Banking Business Innovation), its new unit specialized in innovation for the banking and insurance sectors. This initiative responds to the financial institutions\u2019 need for modernization and represents a [&hellip;]","og_url":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/","og_site_name":"MST Holding Blog","article_published_time":"2025-04-30T10:05:28+00:00","article_modified_time":"2025-06-04T11:24:15+00:00","og_image":[{"width":801,"height":405,"url":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2025\/04\/bbbbiii-1.jpg","type":"image\/jpeg"}],"author":"Raquel","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Raquel","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/#article","isPartOf":{"@id":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/"},"author":{"name":"Raquel","@id":"https:\/\/www.mstholding.com\/blog\/#\/schema\/person\/9487f58c917c4ddf28cf4a0db8443af4"},"headline":"MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation)","datePublished":"2025-04-30T10:05:28+00:00","dateModified":"2025-06-04T11:24:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/"},"wordCount":511,"commentCount":0,"publisher":{"@id":"https:\/\/www.mstholding.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2025\/04\/bbbbiii-1.jpg","articleSection":["call center","NEWS","NEWS"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/","url":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/","name":"MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation) - MST Holding Blog","isPartOf":{"@id":"https:\/\/www.mstholding.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2025\/04\/bbbbiii-1.jpg","datePublished":"2025-04-30T10:05:28+00:00","dateModified":"2025-06-04T11:24:15+00:00","breadcrumb":{"@id":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/#primaryimage","url":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2025\/04\/bbbbiii-1.jpg","contentUrl":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2025\/04\/bbbbiii-1.jpg","width":801,"height":405},{"@type":"BreadcrumbList","@id":"https:\/\/www.mstholding.com\/blog\/en\/mst-holding-revolutionizes-the-financial-sector-with-its-new-bbi-unit-banking-business-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mstholding.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MST Holding Revolutionizes the Financial Sector with Its New BBI Unit (Business Banking Innovation)"}]},{"@type":"WebSite","@id":"https:\/\/www.mstholding.com\/blog\/#website","url":"https:\/\/www.mstholding.com\/blog\/","name":"MST Holding Blog","description":"Todo lo que debes saber a cerca de las novedades de MST Holding.","publisher":{"@id":"https:\/\/www.mstholding.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mstholding.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mstholding.com\/blog\/#organization","name":"MST Holding Blog","url":"https:\/\/www.mstholding.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mstholding.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2019\/07\/cropped-mstholding_logo-2.jpg","contentUrl":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2019\/07\/cropped-mstholding_logo-2.jpg","width":480,"height":213,"caption":"MST Holding Blog"},"image":{"@id":"https:\/\/www.mstholding.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mstholding.com\/blog\/#\/schema\/person\/9487f58c917c4ddf28cf4a0db8443af4","name":"Raquel","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ad079b609afe14a66d2677dedd9c859cd0786efd48bf77f82fddc5f5e292459?s=96&d=mm&r=g","caption":"Raquel"},"url":"https:\/\/www.mstholding.com\/blog\/author\/raquels\/"}]}},"jetpack_featured_media_url":"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2025\/04\/bbbbiii-1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/posts\/4668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/comments?post=4668"}],"version-history":[{"count":3,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/posts\/4668\/revisions"}],"predecessor-version":[{"id":4694,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/posts\/4668\/revisions\/4694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/media\/4670"}],"wp:attachment":[{"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/media?parent=4668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/categories?post=4668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mstholding.com\/blog\/wp-json\/wp\/v2\/tags?post=4668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}