{"id":935,"date":"2020-04-23T11:49:41","date_gmt":"2020-04-23T09:49:41","guid":{"rendered":"https:\/\/mstholdingblog.com\/?p=935"},"modified":"2023-06-06T16:57:43","modified_gmt":"2023-06-06T14:57:43","slug":"acelera-la-transformacion-con-el-observatorio-digital","status":"publish","type":"post","link":"https:\/\/www.mstholding.com\/blog\/acelera-la-transformacion-con-el-observatorio-digital\/","title":{"rendered":"Acelera la transformaci\u00f3n con el Observatorio digital"},"content":{"rendered":"<figure id=\"attachment_938\" aria-describedby=\"caption-attachment-938\" style=\"width: 589px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-938\" src=\"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2020\/04\/media-998990_1920-1024x743.jpg\" alt=\"C3 Digital by MST Holding crea el servicio Observatorio Digital\" width=\"589\" height=\"427\" srcset=\"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2020\/04\/media-998990_1920-1024x743.jpg 1024w, https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2020\/04\/media-998990_1920-300x218.jpg 300w, https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2020\/04\/media-998990_1920-768x557.jpg 768w, https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2020\/04\/media-998990_1920-1536x1114.jpg 1536w, https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2020\/04\/media-998990_1920-1568x1138.jpg 1568w, https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2020\/04\/media-998990_1920.jpg 1920w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><figcaption id=\"caption-attachment-938\" class=\"wp-caption-text\">C3 Digital by MST Holding crea el servicio Observatorio Digital<\/figcaption><\/figure>\n<h3>C3 digital by MST Holding instaura el servicio Observatorio Digital para empresas que quieran apostar por la transformaci\u00f3n digital<\/h3>\n<p>Desde <strong>C3 Digital<\/strong> hemos creado el observatorio <strong>digital<\/strong> para ayudar a las empresas en su viaje de <strong>experiencia<\/strong> con el usuario. \u00a0El laboratorio <strong>digital<\/strong> ha seleccionado expertos en anal\u00edtica <strong>digital<\/strong> y herramientas de monitorizaci\u00f3n para cuidar la <strong>reputaci\u00f3n<\/strong> <strong>digital<\/strong> de tu <strong>marca<\/strong> y garantizar una buena relaci\u00f3n con su comunidad con contenido personalizado y asertivo.<\/p>\n<p>La visibilidad de la empresa en el ecosistema <strong>digital<\/strong> es necesaria para construir su <strong>identidad<\/strong> en internet, lo que es y\/o pretende ser; pero no confundirla con <strong>reputaci\u00f3n<\/strong>, que es generado con las opiniones de los usuarios en internet. El impacto reputacional puede ser negativa o positiva y hoy depende de nuestra comunidad relacionada con nuestra <strong>marca<\/strong><sup>1<\/sup>, por ello es necesario cuidar, monitorizar, medir y analizar la <strong>escucha social<\/strong> de nuestra comunidad.<\/p>\n<figure id=\"attachment_936\" aria-describedby=\"caption-attachment-936\" style=\"width: 314px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-936 lazyload\" data-src=\"https:\/\/www.mstholding.com\/blog\/wp-content\/uploads\/2020\/04\/Captura.jpg\" alt=\"El obervatorio digital es necesario para la transformaci\u00f3n de una empresa\" width=\"314\" height=\"326\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 314px; --smush-placeholder-aspect-ratio: 314\/326;\" \/><figcaption id=\"caption-attachment-936\" class=\"wp-caption-text\">El obervatorio digital es necesario para la transformaci\u00f3n de una empresa<\/figcaption><\/figure>\n<p>La <strong>escucha social<\/strong> de la audiencia puede estar dirigida a las menciones de tu <strong>marca<\/strong>, tus productos, tus competidores, y\/o el mercado en general. El tracking de estas menciones se trabaja en base a un listado de queries o keywords para convertirlas en la plataforma en m\u00e9tricas, estos datos son analizados para obtener insights y recomendaciones para tu estrategia de marketing <strong>digital<\/strong> que permitan tomar decisiones en tiempo real. Las oportunidades que te permite analizar son: sentimiento de comunidades virtuales, benchmarking por sector y\/o tema para controlar crisis reputacional, medici\u00f3n de campa\u00f1as y tem\u00e1ticas<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.<\/p>\n<p>En efecto, las <strong>marcas<\/strong> que quieren conseguir mayor impacto con sus consumidores han decidido impulsar la <strong>experiencia<\/strong> de cliente. Para generar <strong>experiencias <\/strong>diferenciales es significativo entender a nuestros clientes, de manera que podemos validar la informaci\u00f3n que comunicamos con ellos en <strong>redes sociales<\/strong> y medios digitales. Asimismo, habituarse con la variedad de datos que comparten los usuarios sobre lo que perciben, sienten y\/o piensan acerca de nuestra <strong>marca<\/strong>.<\/p>\n<p>Estamos seguros de que, nuestro laboratorio digital puede acompa\u00f1ar a tu <strong>marca<\/strong> en conectar con la audiencia, mantener el engagement, generar contenido de valor para tu <strong>identidad<\/strong> y contribuir a la toma de decisiones estrat\u00e9gicas.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.brandwatch.com\/es\/blog\/consumer-experience-y-escucha-social\/\">https:\/\/www.brandwatch.com\/es\/blog\/consumer-experience-y-escucha-social\/<\/a><\/p>\n<p>S\u00edguenos en las\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/318189\/\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales para estar al d\u00eda de todo.<\/a><\/p>\n<p><a href=\"https:\/\/mstholdingblog.com\/category\/noticias\/\" target=\"_blank\" rel=\"noopener noreferrer\">Te interesa saber\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C3 digital by MST Holding instaura el servicio Observatorio Digital para empresas que quieran apostar por la transformaci\u00f3n digital Desde C3 Digital hemos creado el observatorio digital para ayudar a las empresas en su viaje de experiencia con el usuario. \u00a0El laboratorio digital ha seleccionado expertos en anal\u00edtica digital y herramientas de monitorizaci\u00f3n para cuidar [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[29],"class_list":["post-935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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