The event is already marked on the calendar, and we’re really looking forward to it this year. MST HOLDING will once again participate in the 2026 Customer Relationship Expo, the major national event focused on customer experience, which will be held on October 7 and 8 at Kinépolis Ciudad de la Imagen in Madrid. And, as always, we’ll be bringing plenty of new developments with us.
If you’ve been following our journey, you already know we don’t like to stand still. So get ready, because this article tells you everything you need to know about our participation: where to find us, what you’ll be able to see at our booth, and why this edition promises to be different from all the ones before it.
An event that sets the tone for the industry
For years, the Customer Relationship Expo has been Spain’s leading trade show for everything related to the customer experience and contact centers. Each edition brings together the industry’s leading companies, brands, and professionals to share trends, technology, and real-life success stories.
This year’s edition features a very thought-provoking theme, focusing on how artificial intelligence is changing the rules of the game in the relationship between brands and people. The fact is that artificial intelligence in customer service is no longer a promise for the future: it is a reality that is transforming, right here and now, the way companies communicate with their customers.
For us, this is nothing new. We’ve been working for some time to ensure that technology serves people, not the other way around. And at the 2026 Customer Relationship Expo, we’re going to prove it.
What We’ll Be Talking About This Year: AI, Data, and People
If there’s one thing that will define this edition, it’s the discussion surrounding artificial intelligence applied to the customer experience. Not as a passing fad, but as a real tool that is already bringing about very specific changes: the way issues are resolved, the time it takes for a customer to receive a response, and the way their needs are anticipated even before they express them.
But here’s something we firmly believe in—and you’ll be able to see for yourself at our booth: technology, on its own, doesn’t solve anything. AI works when it’s backed by well-designed processes, well-trained teams, and a clear strategy for continuous improvement. That’s precisely where our consulting pillar comes into play—ensuring that every technological advancement translates into better service, not just more automation.
Find us at Booth 48
Our participation in Expo Relación Cliente 2026 will also be an opportunity to share our vision of where the industry is headed.
Throughout the two-day event, the MST HOLDING team will be at Booth 48, a space designed for us to meet with customers, partners, and professionals who want to learn how we’re tackling the new challenges of the customer experience.
In addition, Jessica Barceló, CEO of MST HOLDING, will be attending this year’s event, joining the team and sharing our vision for the evolution of an industry that is undergoing one of the most significant transformations in recent years.
As co-sponsors of Expo Relación Cliente 2026, we want to once again play an active role in this forum for conversation, knowledge, and innovation.
Because events like ExpoRC aren’t just about discovering new technologies. They also provide an opportunity to share real-world experiences, hear different perspectives, and, above all, discuss the challenges organizations need to address today.
More than three decades of listening to our customers
We’ve been working in this industry for over 33 years, and if there’s one thing that hasn’t changed in all that time, it’s our approach to business: the customer always comes first. What has changed—and significantly—is the technology we use to achieve that.
This consistency and our commitment to doing things right have earned us accolades that fill us with pride, such as our recent recognition as one of the best contact centers in the industry. But, honestly, what motivates us most isn’t the awards—it’s continuing to improve the experience we offer every day.
Would you like to join us at the 2026 Customer Relationship Expo?
If you want to discover firsthand the trends that are transforming the customer experience, learn about the latest industry developments, and meet the MST HOLDING team, you can register for Expo Relación Cliente 2026 via this link: https://ifaes.credoffice.net/vCongress/landingForm?eid=7&atid=22&puid=de6aa444-8495-488f-b678-0a11243c7d5f&pid=147&lg=es
Reserve your spot and come visit us.
October 7 and 8, 2026 | Kinépolis Ciudad de la Imagen, Madrid | Booth 48
See you at ExpoRC26.
