![\"\"](\"https:\/\/www.mstholding.com\/wp-content\/uploads\/MST-ExpoRC-2026-Egyptia-blog-v1.jpg\")
<\/p>\n\n<\/p>\n\n
The event is already marked on the calendar, and we\u2019re really looking forward to it this year. MST HOLDING will once again participate in the 2026 Customer Relationship Expo<\/strong>, the major national event focused on customer experience, which will be held on October 7 and 8 at Kin\u00e9polis Ciudad de la Imagen in Madrid<\/strong>. And, as always, we\u2019ll be bringing plenty of new developments with us. <\/p>\n\n If you’ve been following our journey, you already know we don’t like to stand still. So get ready, because this article tells you everything you need to know about our participation: where to find us, what you’ll be able to see at our booth, and why this edition promises to be different from all the ones before it. <\/p>\n\n An event that sets the tone for the industry<\/strong><\/p>\n\n For years, the Customer Relationship Expo has been Spain\u2019s leading trade show for everything related to the customer experience<\/strong> and contact centers<\/strong>. Each edition brings together the industry\u2019s leading companies, brands, and professionals to share trends, technology, and real-life success stories. <\/p>\n\n This year\u2019s edition features a very thought-provoking theme, focusing on how artificial intelligence is changing the rules of the game in the relationship between brands and people. The fact is that artificial intelligence in customer service<\/strong> is no longer a promise for the future: it is a reality that is transforming, right here and now, the way companies communicate with their customers. <\/p>\n\n For us, this is nothing new. We’ve been working for some time to ensure that technology serves people, not the other way around. And at the 2026 Customer Relationship Expo, we’re going to prove it. <\/p>\n\n What We’ll Be Talking About This Year: AI, Data, and People<\/strong><\/p>\n\n If there\u2019s one thing that will define this edition, it\u2019s the discussion surrounding artificial intelligence applied to the customer experience. Not as a passing fad, but as a real tool that is already bringing about very specific changes: the way issues are resolved, the time it takes for a customer to receive a response, and the way their needs are anticipated even before they express them. <\/p>\n\n But here\u2019s something we firmly believe in\u2014and you\u2019ll be able to see for yourself at our booth: technology, on its own, doesn\u2019t solve anything. AI works when it\u2019s backed by well-designed processes, well-trained teams, and a clear strategy for continuous improvement. That\u2019s precisely where our consulting pillar comes into play\u2014ensuring that every technological advancement translates into better service, not just more automation. <\/p>\n\n Find us at Booth 48<\/strong><\/p>\n\n Our participation in Expo Relaci\u00f3n Cliente 2026<\/strong> will also be an opportunity to share our vision of where the industry is headed.<\/p>\n\n Throughout the two-day event, the MST HOLDING<\/strong> team will be at Booth 48<\/strong>, a space designed for us to meet with customers, partners, and professionals who want to learn how we\u2019re tackling the new challenges of the customer experience.<\/p>\n\n In addition, Jessica Barcel\u00f3, CEO of MST HOLDING<\/strong>, will be attending this year’s event, joining the team and sharing our vision for the evolution of an industry that is undergoing one of the most significant transformations in recent years.<\/p>\n\n As co-sponsors of Expo Relaci\u00f3n Cliente 2026<\/strong>, we want to once again play an active role in this forum for conversation, knowledge, and innovation.<\/p>\n\n Because events like ExpoRC aren’t just about discovering new technologies. They also provide an opportunity to share real-world experiences, hear different perspectives, and, above all, discuss the challenges organizations need to address today. <\/p>\n\n More than three decades of listening to our customers<\/strong><\/p>\n\n We\u2019ve been working in this industry for over 33 years, and if there\u2019s one thing that hasn\u2019t changed in all that time, it\u2019s our approach to business: the customer always comes first. What has changed\u2014and significantly\u2014is the technology we use to achieve that. <\/p>\n\n This consistency and our commitment to doing things right have earned us accolades that fill us with pride, such as our recent recognition as one of the best contact centers in the industry. But, honestly, what motivates us most isn\u2019t the awards\u2014it\u2019s continuing to improve the experience we offer every day. <\/p>\n\nWould you like to join us at the 2026 Customer Relationship Expo?<\/strong><\/h3>\n\n