The role of the contact center in customer loyalty strategy
Brand loyalty is becoming increasingly complicated because it is driven by more than just the product or service it sells. It is a relationship of reciprocity in which the consumer seeks preferential treatment and to feel included in the community to which they want to belong. And the pandemic is largely to blame in this […]
The benefits of a good customer experience
Sometimes, there is a mistake that many companies make when it comes to customer service training. They think that this is a dispensable factor and that the fact that a customer returns depends merely on the quality of the product. However, this is no longer the case, which is why it is necessary to know […]
DIFFERENCES BETWEEN CONVERSATIONAL BOT AND IA
In this article we are going to highlight the difference between two concepts that are often confused with each other. We talk about the differences between conversational bots and Artificial Intelligence. They are two closely related terms, but in reality they are not at all synonymous. In fact there is a typology of conversational bots […]
Digital transformation in the customer experience
We often talk about digital transformation and how its consequences have transformed our daily lives. While this is true, as technological innovations span all fields and offer us new opportunities, first of all, we need to know what this phenomenon truly means and its relationship to data. Thus, digital transformation can be referred to as […]
4 strategies to improve customer loyalty
Identifying the most effective way to build customer loyalty is one of the most intricate tasks for a company. Brands focus their efforts on acquiring new customers, even though this may cost seven times as much effort. A customer who is already familiar with a brand is more likely to buy again if he or […]
Excellence, the goal of customer service
Customer service is an essential discipline for any brand selling products or providing services. If we are talking about network marketing, having communication channels with the customer becomes even more relevant if possible. Whether we hire a customer service through a contact center or we implement it internally in the company, we must take into […]
Why 2022 is the year of digital transformation
A study reveals that most companies from the USA and the United Kingdom are clearly aware of the digital transformation benefits and they make it their number 1 priority for 2022. The digital transformation is now a business priority from the top management for most companies from the United States and the United Kingdom. Collected […]
HELPDESK, THE DIGITAL ASSISTANT OF DIGITALIZED COMPANIES
Users expect to solve their problems faster each time and in a more effective way. The technologies have made us used to the immediacy without sacrificing quality. The need to solve incidents of a different nature for the same product and serve a large number of users in a personalized way is becoming more and […]
KEY ADVANTAGES OF IT OUTSOURCING OR OUTSOURCING OF IT EQUIPMENT AND SERVICES
Whether for economic reasons, due to a lack of qualified staff or to guide their efforts entirely to the business, many companies choose to hire outsourced services or Outsourcing, for the execution of processes and activities related to the technology area. For this reason, today we want to tell you about some of the key […]
CALL CENTER, THE BASE CENTER TO IMPROVE THE CUSTOMER EXPERIENCE
It has become one of the most important departments for companies and for this reason, in recent years, the call center or contact center sector has continued to grow. Regarding the customer experience, the call center is the most important operations center with which to connect with the customer. Resilience and adaptation to the new […]
