The important presence of the women in the call center
On the March 8th of 1857 the first women workers went down the New York City streets under the motto “bread & roses” to fight for their professional rights. Since then, every year in this date, it’s a commemoration of the role of the women in the society and their fight for the equality and […]
The adoption of digital channels represents the immediate future for the Customer Services sector
There are many companies that have a sales strategy in the various digital channels, however, there are few that have a digital strategy based on customer service. We are referring to having a customer service strategy for our users, with «real time» customer service, establishing the parameters for response times, a model in which we […]
What is the most frequently used channel for contacting a company’s customer service?
The most frequently used channel for contacting customer service is by telephone. According to the latest Customer Observatorium study: the quality of customer service, conducted by Sotto Tempo Advertising and Consulting C3 by MST Holding, 82% of respondents have contacted customer service by telephone in the last year. The 5th study of the digital observatory […]
Do you provide eLearning training in your company?
To celebrate the International Day of Education, we show you in 6 steps how to set up an eLearning system. January 24th is International Education Day. Therefore, we want to help you to implement an eLearning training system to train your employees with our Cloud platform. In 6 steps you will be teaching your employees. […]
Omni-channel: Are we still a long way off?
The digital transformation process has been accelerated globally by the pandemic On Friday 15th January, the 3rd edition of the Trends Book AEERC (Spanish Association of Customer Relationship Experts) was published. Here is the article by the Business Unit Director, Jessica Barceló. According to International Data Corporation (IDC), a global provider of market intelligence, 40% […]
Digital Transformation: Exploring the Future of Business
The digital transformation of companies during the pandemic has been a great step Throughout this bizarre year, many businesses have made the decision to implement their digital transformation or technological innovation plan to maintain their relationship with their customers in less than 6 months. From C3 Digital we support businesses to rethink and reactivate their […]
Differences between multichannel and onmichannel
Do you really know the differences between multichannel and omnichannel? What communication strategy with the client would be the most convenient? Rosa Cabanillas, Senior Consultant at C3, will discuss in the following article a clarifying topic about two terms that we hear frequently: multichannel and omnichannel. Through our training, we hope to establish their differences. […]
Decalogue for your customer service
We introduce you the decalogue for your customer service from MST Holding. Times are coming when commercial activity increases and many customers call customer service to resolve incidents, buy products or answer their questions. For this reason, we want to ask you some questions that you can share with Alberto Exposito who will help you […]
87% of consumers would change brands as a result of a bad experience
Why do consumers change brands? 87% of consumers would change brands as a result of a bad experience. A study carried out by eAlicia among all its subscribers, clients and workers. Some conclusions that we have known thanks to the eAlicia survey service. You may also be interested in other functions that eAlicia allows you […]
The influence of Artificial Intelligence in electoral surveys
From C3 Digital we review practical cases that can inspire us to optimize our business models in the use of technology. In fact, we have been interested in reviewing the models used in the pre-election forecasts in the United States. We have evaluated two, the first is ‘The Economist’ (which combines surveys with advanced AI […]
