The Professor of Marketing Management at ESADE Business & Law School, director of the International Classroom Tourism Innovation ESADECREAPOLIS and the Project “Consumer Brands” ESADE, is the fourth speaker of the Round Table on October 31

Josep-Francesc Valls, Professor of Marketing Management ESADE Business & Law School, is the fourth speaker for the Round Table: “The Digitalization of the Tourism Sector”. In addition, Mr. Valls is the director of the ESADECREAPOLIS International Tourism Innovation Classroom and the ESADE Consumer Brand Project.

Josep-Francesc joins Davide Lusuardi, Christian Rodríguez, and Javier de Ramón.

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Get to know Josep-Francesc Valls better

Founder and director of the ESADE Business & Law School Tourism Management Center, from 1990 to 2004

Visiting professor at the University of Madeira, at the Externado University of Colombia, at Universidad Pacífico de Lima, at Bocconi University in Milan, at the International University of Andalusia.

He publishes in the main scientific journals and is the author of about twenty Management books. The last five “Customer-centricity”, CambridgeScholars, 2018; “Big Data: catching the consumer”, Profit, 2017; “Marketing strategies and tactics”, Profit, 2014; “Beyond the Low Cost Business. Rethinking the Business Model ”, Palgrave Mcmillan, 2013; and “Reinventing the business to sell cheaper”, Profit, 2010)

On the other hand, Josep-Francesc Valls, is also a consultant in international organizations, national and regional governments and private companies on tourism strategy and marketing.

In addition, in 2000 he received the Joan Sardà Dexeus award from the College of Economists of Catalonia for his personal career in disseminating the economy. And in 2009, that of the Barcelona Comerç Foundation for its contribution in favor of urban commerce and the sustainable city model.

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The founder of BYHOURS.COM is the third confirmed speaker for the Round Table organized by C3 Digital by MST Holding: «The Digitalization of the Tourism Sector», on October 31

Christian Rodriguez Fornos, CEO and founder of BYHOURS and born entrepreneur, is the third speaker confirmed for the Round Table: “The Digitalization of the Tourism Sector”, October 31 at the Convalescència House in Barcelona.

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Northweek, Byhous, WashRocks and Heyhoods, present in the Tourism Sector Digitization (…)

Christian has a long entrepreneurial career and an innate talent to develop new projects, to recruit and put together young and talented teams and to create winning business ideas.

Entrepreneur since the age of 18, a dreamer and fighter, who believes that changing the world is in our hands. Creative, and specialist in the conceptualization of businesses and products, he masters a great dowry of leadership, a gift for handling people and multidisciplinary. He has experience in the operational and corporate management of projects, and is a committed fan to innovation.

He graduated in Advertising, has an MBA at the Pompeu Fabra University and a Postgraduate in Qualitative Market Trends at the Ramon Llull University in Barcelona.

He is currently a member of the Board of Directors of Hawkers Group, as well as a mentor in different accelerators and business programs, as well as the founder of more than 7 companies, from which stand out: BYHOURS, the first international platform for booking hotels by the hour, currently operating in more than 600 international destinations; Northweek, international well known and successful ecommerce of sunglasses; WashRocks, the leading laundry and dry-cleaning App at home; Heyhoods, an APP created to help each other when in trouble by proximity and altruism; Urban Secrets, the private leisure club in Barcelona of clandestine restaurants such as Dontell Laundry, Chi-Ton, etc.; Spotbus, the first audiovisual system for public bus contents, like advertising, among others.

Entrepreneur, Author and Speaker (…)

He has won several international awards and recognitions for his career such as: CREATIC Prize 2005 by Spotbus, National Marketing Awards Finalist 2010 by Urban Secrets, Best Business Initiative Award 2013 by BYHOURS and Best National APP also BYHOURS.

Christian is author of DESPEGAR (2017, Profit) a bible for entrepreneurship explaining in a pleasant and very realistic way the steps, stages and main challenges to face when starting a business project.

Being a well known face in the entrepreneurial sector in Catalonia and Spain​, Christian is also ​now ​a speaker in international entrepreneurship events and conferences in leading business universities, as well as being an  MBA professor at Pompeu Fabra University.

Without a doubt, we have one of the most relevant people in the Tourism Sector.

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MST Holding will make a presentation on “The Contact Center of 2025”, the company’s CEO, Pedro Barceló will be the moderator

MST Holding will be present at the 22nd edition of the most important Contact Center Fair in the country. The Customer Relations Expo 2019 will be held on October 9 and 10 at the Wanda Metropolitano, Madrid.

Accredit yourself with the code EXPO19-MST and stop by to greet us at booth # 45. We will be there to help you with everything you need.

Our company, which has never failed the event since the fair is held, will hold a round table on the “Contact Center of 2025” on Thursday, October 10 at 1pm. The current CEO of MST Holding, Pedro Barceló, will be the moderator of the event that will feature leading speakers from the Customer Service sector. The Global Experience Contact Center Director of the Melià group, Elena de la Torre, the Pulamntur Sales Director, Javier Marín, the Endesa Sales Channel Manager, Mayte Prada, and the Caixabank Contact Center Operations Director, Teresa Ordoñez .

The Customer Relations Expo 2019 will feature more than 70 speakers from the Contact Center sector. A Fair, which this year is inspired by the Retro, where the most powerful and important companies in our country will meet. The solutions that the future holds, together with the new technologies that are being implemented in the sector, will be the hot topics in all the presentations.

Madrid will be the capital of Call Centers and service providers on October 9 and 10.

Do not miss the opportunity to attend the Customer Relations Expo 2019. Accredit yourself with the code EXPO19-MST and stop by to greet us at booth 45.

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MST Holding organizes a round table on October 31 about the technological solutions that must be implemented in the tourism sector

On the occasion that Barcelona is one of the world powers in the national and international tourism sector, MST Holding will organize a round table on October 31 on the technological solutions that should be implemented in the tourism sector. The Convalescència House will host the tourism dynamics from 9 am to 1 pm. We will show all attendees what solutions the future holds in the tourism sector.

At the round table: “The digitalization of the tourism sector”, attendees can hear first hand the opinions and proposals that the speakers are implementing in their companies or want to incorporate in the immediate future. In addition, MST Holding wants to bet on solutions such as: data big data ’,‘ speech analytics ’,‘ text analytics ’and‘ social media ’.

The place chosen for the event is located within the historic premises of the Hospital de Sant Pau, a monument with a lot of history in the city of Barcelona. An emblematic place where we can contrast traditional initiatives with new solutions.

Our expert in Digital and Technological solutions, Karen Quipusco, will be the moderator of a round table that will feature speakers from the sector. With the participants already confirmed, we will reveal them as the appointment approaches.

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