The date is already marked on the calendar, and this year we are looking forward to it more than ever. MST HOLDING will once again be taking part in Expo Relación Cliente 2026, Spain’s leading customer experience event, taking place on 7 and 8 October at Kinépolis Ciudad de la Imagen in Madrid. And, as always, we will be bringing plenty of new developments with us.
If you have been following our journey, you already know that standing still is not really our thing. So get ready, because this article will tell you everything you need to know about our participation: where to find us, what you will discover at our stand, and why this year’s edition promises to be different from all the previous ones.
An event that sets the pace for the industry
For years, Expo Relación Cliente has been one of Spain’s leading events for everything related to customer experience and the contact center industry. Each edition brings together leading companies, brands and professionals to share trends, technology and real success stories.
This year’s edition comes with a highly relevant theme focused on how artificial intelligence is rewriting the rules of the relationship between brands and people. Artificial intelligence in customer service is no longer a promise for the future: it is already transforming, here and now, the way companies communicate with their customers.
For us, this is nothing new. We have been working for some time to ensure that technology serves people, not the other way around. And at Expo Relación Cliente 2026, we will be showing exactly what that means.
What everyone will be talking about this year: AI, data and people
If there is one topic set to define this year’s event, it is the conversation around artificial intelligence applied to customer experience. Not as a passing trend, but as a real tool that is already changing very specific aspects of customer service: how issues are resolved, how quickly customers receive a response, and how companies can anticipate their needs before they even express them.
But there is something we firmly believe, and something you will also be able to see at our stand: technology alone does not solve anything. AI works when it is supported by well-designed processes, well-trained teams and a clear strategy for continuous improvement. This is precisely where our consulting pillar comes into play, ensuring that every technological advance translates into better service, rather than simply more automation.
Find us at Stand 48
Our participation in Expo Relación Cliente 2026 will also be an opportunity to share our vision of where the industry is heading.
Throughout the two-day event, the MST HOLDING team will be at Stand 48, a space designed to meet with clients, partners and professionals interested in discovering how we are addressing the new challenges facing customer experience.
In addition, Jessica Barceló, CEO of MST HOLDING, will be attending this year’s event, joining the team and sharing our vision of how an industry undergoing one of the most significant transformations in recent years is evolving.
As co-sponsors of Expo Relación Cliente 2026, we want to once again play an active role in this space for conversation, knowledge sharing and innovation.
Because events such as ExpoRC are not just about discovering new technologies. They are also an opportunity to share real experiences, listen to different perspectives and, above all, talk about the challenges that organisations need to solve today.
More than three decades listening to customers
We have been working in this industry for more than 33 years, and if there is one thing that has remained unchanged throughout that time, it is the way we understand our business: the customer always comes first. What has changed — and significantly — is the technology we use to make that possible.
This consistency and our commitment to doing things well have earned us recognition that makes us extremely proud, including being recently recognised as one of the leading contact centers in the industry. But what truly motivates us is not the awards themselves; it is continuing to improve the experience we deliver every single day.
Would you like to join us at Expo Relación Cliente 2026?
If you want to discover first-hand the trends transforming customer experience, learn about the latest developments in the industry and meet the MST HOLDING team, you can register for Expo Relación Cliente 2026 through this link: https://ifaes.credoffice.net/vCongress/landingForm?eid=7&atid=22&puid=de6aa444-8495-488f-b678-0a11243c7d5f&pid=147&lg=es
Book your place and come and visit us.
7–8 October 2026 | Kinépolis Ciudad de la Imagen, Madrid | Stand 48
See you at ExpoRC26.