The most frequently used channel for contacting customer service is by telephone.
According to the latest Customer Observatorium study: the quality of customer service, conducted by Sotto Tempo Advertising and Consulting C3 by MST Holding, 82% of respondents have contacted customer service by telephone in the last year.
The 5th study of the digital observatory brings some very important conclusions. Remember that you can download it fully here.
Some of the most outstanding conclusions offered by the study:
- “81.5% of the Spanish population considers that customer service influences the company’s image”.
- “The number of interlocutors, resolution and waiting times are the aspects that companies should improve the most”.
- “82% have contacted customer service by telephone in the last year”.
These are some of the conclusions you will find in the V Customer Observatorium. Do you want to know them all? Visit their website to download the complete study for free.