In an event carefully designed to combine strategy, closeness, and forward-thinking vision, MST Holding officially presented its new business unit, BBI (Business Banking Innovation), on May 28 in Madrid.
The event took place at the Club Financiero Génova and brought together prominent representatives from the financial world, digital transformation experts, executive profiles, and specialized media. A dynamic format, blending an executive lunch with a networking session on the terrace of this iconic Madrid venue, provided the perfect setting to introduce this new business proposal, designed to lead innovation in the banking sector.
BBI: The Future of Banking Is Already Here
The BBI unit was created in response to the financial sector’s urgent need for modernization, with a focus on technology, efficiency, and customer experience. Led by Javier Sáez, a professional with over 20 years of experience in commercial banking and financial management, BBI positions itself as a key strategic partner to support banks in their digital transformation journey.
During the lunch, Pedro Barceló, President of MST Holding, welcomed attendees and shared a clear vision:
“Through our banking innovation unit, we combine strategic and technological vision with in-depth banking expertise, supporting financial institutions in their transformation journey, maximizing results and improving customer relationships.”
Javier Sáez then detailed the foundation on which BBI is built. He emphasized the importance of automating traditionally slow and costly internal processes and introducing digital solutions that enable faster decision-making, real-time data access, and a customer-centric perspective. According to Sáez, success in today’s banking environment lies in combining deep sector knowledge with the technological agility to respond immediately.
Technology Applied to Tangible Results
Throughout the event, BBI’s three main pillars were presented—a methodology based on the foundational elements that set this unit apart:
- Pre-implementation banking consultancy:
We have a specialized consulting team that conducts an in-depth analysis before deploying our services. This assessment takes into account the institution’s strategy, needs, policies, and environment to tailor our approach to their specific context—whether in the front office or back office. - Proprietary technology developed for banking:
We offer internally developed tech solutions specifically created for the banking sector. These tools help optimize processes without relying on external vendors, integrating seamlessly with the client’s existing systems, environments, and workflows without disrupting their ecosystem. - Certified managers:
Optimization and innovation processes are executed by a team of certified professionals with experience in banking and insurance. Their certifications ensure scalable traceability and end-to-end management of all agreed-upon processes.
Several tools already included in the BBI portfolio were also showcased, such as:
- Optima360, for intelligent management of oversized portfolios.
- BBI Connect, for multichannel management of commercial campaigns.
- eHereditas, for automated and efficient inheritance management.
- SwiftBankOps, for maximizing profitability by optimizing administrative tasks.
Unlike standardized offerings, BBI focuses on configurable, modular, and easily integrable solutions that can scale according to the client’s digital maturity.
A Space for Conversation and Collaboration
After the official part of the event, guests enjoyed a networking session on the Club Financiero’s terrace—a relaxed setting that sparked key conversations about the future of the sector. The casual atmosphere and proximity between executive profiles fostered an ideal environment for exchanging ideas, experiences, and strategic visions.
Discussions centered on topics such as artificial intelligence in banking, new customer-institution relationship models, and the need to streamline regulatory processes. There was also a shared reflection on the importance of having technological partners capable of providing quick solutions to everyday challenges.
This informal space not only helped strengthen connections among attendees but also reinforced BBI’s positioning as a community-driven initiative: a unit that doesn’t just provide services, but listens, shares, and evolves alongside its clients.
A New Chapter for MST Holding
With the launch of BBI, MST Holding takes a significant step forward in solidifying its leadership in innovation within the BPO and digital transformation sectors. This new unit joins an already well-established service ecosystem, expanding the group’s capacity to meet the most complex challenges of the financial market.
But beyond its technological offering, BBI represents a new way of approaching the banking sector—more human, more approachable, and more focused on sustainable results. A commitment to excellence, not only in operations but also in relationships.
BBI: Innovation With Purpose
The BBI launch event was more than just a corporate gathering—it was a declaration of intent. Once again, MST Holding makes it clear that its commitment to the future of the financial sector goes beyond technology. It includes vision, partnership, and a firm dedication to continuous improvement.
BBI starts strong, with a proposal focused on transforming rather than imposing—on adding value rather than replacing—on collaborating through closeness and expertise. And above all, on opening a new chapter where banking institutions have a partner that speaks their language, understands their challenges, and shares their ambition to build a more agile, intelligent, and people-centered future.