The entry into force of the new Customer Service Law (SAC Law) has opened a new chapter in the relationship between companies
New Customer Service Law: how to adapt without losing operational efficiency
Keys to complying with the regulation while improving response times, experience, and cost control in the service model The new Customer Service
MST participates in the UNE Standardization Committee Working Group for the upcoming SAC Law Standard
The approval of the new Customer Service Law (SAC) is marking a turning point in how organizations manage their customer relationships. Beyond
The banking sector no longer debates whether to adopt Artificial Intelligence
The real challenge is doing it right and with the right partner For years, digital transformation in banking was approached as a
MST HOLDING sponsors the 5th Contact Center Congress 2026, the key meeting point for the industry
The Contact Center Congress 2026 will once again bring together the leading leaders, executives, and experts in the sector at an event
Human + Tech: the combination driving the next generation of BPO services
For years, artificial intelligence was viewed with distrust. It symbolized a latent threat—a future in which machines would replace people. But that
FITUR Madrid 2026: Tourism Reunited at IFEMA MADRID, with MST Holding Supporting the Experience
IFEMA MADRID once again placed itself at the heart of global tourism with the celebration of FITUR 2026, the International Tourism Trade
MST Holding: 2025 — A Year of Consolidation, Innovation, and Recognition
We close 2025 with the feeling that we have taken firm steps toward consolidating MST Holding as a group that combines technology,
MST Holding and Costa Cruises Win the Silver Award at the ECCCSA: A Recognition of Well-Executed Work and the Power of People
On November 25, we travelled to London with our suitcases full of excitement, expectations, and that unique mix of emotion and nerves
We share MST Holding’s vision on the evolution from BPO to KPO at Expo Relación Cliente 2025
During Expo Relación Cliente 2025, organized by IFAES, the round table “From BPO to KPO (Knowledge Process Outsourcing) to become an Experience
IFEMA MADRID entrusts MST Holding with the management of its Contact Center
We are pleased to announce that MST Holding has been awarded the contract for the management of IFEMA MADRID’s Contact Center service
Costa Cruises and MST Holding: A Joint Voyage Toward International Excellence
MST Holding and Costa Cruises have been recognized as finalists at the 2025 European Contact Centre & Customer Service Awards (ECCCSA) in
AI Integration Project in Salesforce: Artificial Intelligence Revolutionizes Customer Service
The Banking Business Unit (BBU) of MST Holding continues to move forward in its mission to transform customer service within the financial
Optima360: Commercial Intelligence Applied to Banking Performance
In a financial environment marked by mergers, integrations, and restructurings, many banks face a very specific operational challenge: how to manage increasingly
Relocation Plan: This Is How We Care for International Talent at MST Holding
At MST Holding, we firmly believe that talent knows no borders. And from the International Business Unit (IBU), we wanted to prove
Gamification in Action: How MST Holding Turns Motivation into Results
At MST Holding, innovation goes beyond technology or processes. It’s also present on every floor, in every team, and in every action.