The changes in consumer eating habits, driven by digitalization, health and sustainability, as well as market globalization, are pushing food companies to
Artificial Intelligence in the Contact Center: Towards an Ethical and Efficient Synergy at MST Holding
Artificial intelligence (AI) is radically transforming the world of contact centers, and MST Holding is no exception. From implementing bots to handle
Conversational AI in the Contact Centre: Transforming the Customer Experience in MST
Conversational artificial intelligence in the contact centre, through chatbots, voicebots and digital assistants, is revolutionising the way companies interact with customers in
MST is a finalist at the 2024 European Contact Centre & Customer Service Awards
MST is a finalist in four categories of the prestigious 2024 European Contact Centre & Customer Service Awards (ECCCSA), considered the highest
Successful day of debate on the New Artificial Intelligence Law and the Customer Service Law
Barcelona, May 06, 2024 In a joint initiative between MST Holding, Consulting C3 and SottoTempo, a day dedicated to exploring the scope
MST Holding: Humanizing Customer Experience in Digital Times
In the current era marked by rapid digital transformation, MST understands that Contact Centers play a crucial role in the customer experience.
MST Holding: Undisputed Leader in Customer Management in 2023
In the dynamic business landscape of 2023, effective customer management has become a crucial factor for organizational success. In this context, MST
The Delicate Balance between Speed and Quality in Technological Problem Resolution
In the dizzying world of technology, response speed and quality in problem resolution have become two critical aspects for the success of
The Customer Service Challenge in the Holiday Season: How to Avoid Collapse
The Christmas season is a time of year that generates great anticipation in the world of e-commerce and retail. From the last
Are you ready for the cold? MST Holding: Leader in Customer Service in the HVAC Sector
With the arrival of cold weather, the importance of having a good customer service in a call center for HVAC systems becomes
Exceeding Expectations: How Customer Service is a Competitive Advantage in Consumer Electronics After-Sales Service
Customer service is a fundamental aspect in any industry, and the consumer electronics industry is no exception. With the rapid advancement of
Increase your sales and reduce your costs: The formula of the Call Center in Telemarketing
In today’s competitive business world, finding effective ways to increase sales and reduce costs is a constant priority for companies of all
Maximizing Customer Attention in HVAC Technical Support during cold season
Customer attention in HVAC (Heating, Ventilation, and Air Conditioning) technical support during the cold season is a critical challenge that requires a
Neobanks and Customer Service: The Revolution of Traditional Banking?
In recent years, we have witnessed a growing disruption in the financial industry, largely driven by the emergence of neobanks. These digital
Maximizing Net Sales: The Telemarketing Call Center Formula
The constant pursuit of new strategies and methods to achieve net sales goals is a priority for any company seeking sustainable and
Optimizing Peak Demand Management in the HVAC Sector During the Cold Season
In the fast-paced world of the HVAC industry (Heating, Ventilation, and Air Conditioning), there are critical moments throughout the year when companies