At MST Holding, we’ve spent years committed to innovation in customer service and sales. One of the tools that’s now part of our daily operations is our AI-based Sales Assistant. This solution is not just a simple chatbot — it’s an intelligent virtual agent, designed to work side by side with our human teams, increasing their efficiency and enhancing their ability to successfully close sales.
What is it and how does it work?
Unlike traditional assistants, our Sales Assistant is fast, autonomous, proactive, and operates 24/7 within our protected environments. It integrates seamlessly with our BPO (Business Process Outsourcing) services and acts as a truly expert companion, always available to assist agents in real time, without the need for manual intervention.
In an environment like MST Holding, where we manage large volumes of multichannel interactions across industries such as telecommunications, food, HVAC, banking, or tourism, having this tool enables us to deliver immediate added value to our clients.
How we use it in our daily operations
Imagine one of our sales agents accesses the ticketing system. In that exact moment, the Sales Assistant analyzes the customer’s history, interprets their profile, and triggers an automated, proactive, and intelligent conversation. In just seconds, it:
- Launches relevant questions based on the customer’s context.
- Suggests products or services aligned with the detected profile and behavior.
- Evaluates the user’s level of interest or purchase intent.
- Automatically generates personalized emails when it detects an opportunity.
- Organizes and records all information in real time.
- And most importantly, supports the agent like a second brain, offering speed and accuracy.
All this happens seamlessly, without interruptions or reliance on external services — a crucial factor for ensuring confidentiality in all our processes.
Secure infrastructure, total control
At MST Holding, security and regulatory compliance are top priorities. That’s why the Sales Assistant we integrate into our services runs 100% on-premise — within our own technological infrastructure. We don’t use cloud-based solutions or outsource business intelligence to third parties.
This ensures:
- Full protection of our clients’ and users’ data.
- Compliance with the most stringent regulations, such as GDPR.
- Complete control over processes and their evolution.
- Technological autonomy, avoiding external dependencies.
Benefits we’re already applying to our projects
From day one, our partners notice significant improvements in their results. Some of the key benefits we’re achieving with this solution at MST Holding include:
- Drastic reduction in response times during sales and service processes.
- Enhanced customer experience through more relevant and seamless interactions.
- Increased conversion rates by offering the right product at the right time.
- Continuous support for agents, who feel empowered, not replaced.
- Effortless analysis and tracking capabilities, turning every interaction into a business opportunity.
Additionally, it enables us to maintain consistent service quality even during high-demand periods or when working with distributed teams — an essential factor for the multilingual and international projects we manage from our hubs in Barcelona, Madrid, and Porto.
Transforming Sales Without Replacing Humans
At MST Holding, we firmly believe in the value of people. That’s why our Sales Assistant doesn’t replace our teams — it empowers them. It automates repetitive or mechanical tasks so that human talent can focus on what truly matters: connecting, convincing, and closing the sale.
This digital assistant is already a reality in many of our services and has proven to be a strategic ally for boosting productivity without losing the human touch that defines us.
The Future Is Already Here — And We’re Building It at MST Holding
In an increasingly competitive and automated industry, MST Holding is committed to technologies that add value — tools that bring intelligence and agility, turning data into decisions. Our AI Sales Assistant is a clear example of how we combine innovation, experience, and customer focus to deliver high-value solutions.
Because it’s not just about responding — it’s about anticipating, guiding, and closing successfully.