In a market where competition is fierce and customers are increasingly demanding, eCommerce companies need more than just good products — they need to create memorable experiences and turn every interaction into a sales opportunity. At MST Holding, we understand this, which is why we combine Artificial Intelligence (AI), predictive analytics, cutting-edge technology, and specialized talent to revolutionize the relationship between brands and consumers.
“In eCommerce, it’s not just about selling — it’s about creating experiences that sell. At MST Holding, we know how to make it happen.”
Turning Technology into Results
At MST Holding, we design sales and customer service hubs tailored to each project, where AI becomes the perfect ally to enhance the capabilities of our teams. Thanks to our solutions, we achieve:
✔️ Acquisition of new customers
✔️ Activation and reactivation of customer databases
✔️ Increased sales through cross-selling, up-selling, and promotions
✔️ Customer loyalty through personalized retention campaigns
✔️ Generation of high-quality leads
✔️ Successful launch and communication of new products and events
All of this is aimed at boosting sales and improving customer satisfaction. In addition, tools like Run Assist, our intelligent assistant, enable agents to access structured and reliable information in real-time, reducing response times and improving the quality of every interaction.
AI Empowering Sales: Efficiency and Agility
At MST Holding, we use AI not only to automate processes but to empower our teams. With Run Assist and Knowledge Assistant, we provide agents with instant and personalized information for each inquiry, enabling faster and more effective customer service.
From telesales services to retention and promotional strategies, we personalize every interaction to maximize the value of each contact. We also integrate virtual agents like RunBot (Chatbot and Voicebot), capable of handling simple queries automatically, 24/7, allowing our teams to focus on what really matters: selling, persuading, and building customer loyalty.
Predictive Analytics for Smarter Sales Actions
Having data is not enough — it must be turned into profitable actions. With MST Holding’s predictive analytics, we identify behavior patterns, anticipate customer needs, and execute result-oriented campaigns:
🔸 Cross-selling at the perfect moment
🔸 Customer reactivation with personalized arguments
🔸 Tailored retention strategies for every profile
🔸 Segmented promotions
🔸 Campaign monitoring and continuous optimization
Additionally, with platforms like eAlicia Quality Analytics, we audit interactions using generative AI, identify customer emotions, measure satisfaction, and ensure continuous improvement of the customer experience.
More Than Technology: Human Experiences
At MST Holding, we believe the key is not just automation — it’s about creating emotion. That’s why our teams combine the best of AI with the empathy, closeness, and result-driven mindset that only people can provide. Every interaction is an opportunity to build trust and, most importantly, drive conversion.
Furthermore, tools like eAlicia Bots allow our teams to undergo continuous and efficient training, reducing the learning curve and improving performance from the early stages of each project.
Why MST Holding?
✔️ Proven expertise in the eCommerce sector
✔️ Full-service portfolio: telesales, lead generation, cross-selling, retention, reactivation, promotions, database updates, customer verification, and much more
✔️ Experts in sales, customer service, and commercial campaigns
✔️ Omnichannel and personalized approach
✔️ Technology and people working together to maximize results
At MST Holding, we help eCommerce brands turn technology into real business opportunities. Thanks to our combination of artificial intelligence, predictive analytics, and highly qualified teams, we drive sales, improve satisfaction, and build customer loyalty. We don’t just accompany companies through their challenges — we help them overcome them and achieve sustainable growth.