On October 31 C3 Digital By MST Holding organizes the round table: ‘The Digitalization of the Tourism Sector’, an event that will have recognized experts from the sector
C3 Digital By MST Holding organizes the round table: ‘Digitalization of the Tourism Sector’ on October 31. The day will last from nine to 12 at the Casa Convalescència (Barcelona). Great speakers, raffles, coffee break and much more!
On Monday 28 we close registrations, there are few places left. SUBSCRIBE!
The speakers
A brief summary of what we are preparing for the big day:
On the one hand, Davide Lusuardi, Head of Operations of Costa Cruises in Spain and Portugal, will share his experience in how technology is optimizing the processes of marketing tourism products and services.
Javier de Ramón, the Director of CRM and Marketing Services at Fira Barcelona, will explain his vision of the challenges of digital transformation in the industry and MICE and business.
Also, Christian Rodríguez, the founder of BYHOURS.COM, will enrich us with his experience on tourism business models today and the role of innovation in the territory’s tourism sector.
Josep-Francesc Valls, Professor of Marketing Management ESADE Business & Law School, will contribute with his contribution on the advantages of big data, Deep learning, machine learning and intelligent marketing in predicting the behavior of the traveler to optimize the traveler experience and ensure the profitability of the tourism company.
Finally, Rafael González, is a managing partner and founder of Vivential Value, with several years collaborating with the public administration, will focus on how technology is changing the way of living the travel experience. In addition to the challenges that destinations must face before the technological digital revolution.
The program
From 9 in the morning we wait for you at Casa Convalescència with a hot welcome coffee. You will receive your personalized accreditation and a bag with information of the day. Until 10, and with all the attendees and speakers gathered, the Round Table will be given. Our Head of Digital Transformation and Innovation, Karen Quipusco, will be the moderator.
After the debate, a period of 30 minutes of questions will be given. Then, we go to networking to continue sharing ideas.
The event will end with a raffle of five bluetooh speakers among all those attending the event.
On Monday October 28 we close registrations, there are few places left. SUBSCRIBE!