Let’s snack today thanks to Donuts!

Last Wednesday, November 20, Donuts gave us a very special gift: A great snack!

As you all know or have you ever tried, Bimbo group gave us a pleasant surprise by giving us Donuts for all the workers. All employees had a Donut thanks to Bakery Donuts Iberia.

«According to studies by the brand itself, 99’7% of Spaniards know Donuts®, a renowned brand that remains iconic generation after generation.» So if you are of that 0.3% look at the faces of happiness that Donuts generated ® with its wonderful donuts.

The origin

The creator of a new donut concept, the Donuts® was the businessman Andreu Costafreda, son of a family of bakers. After a trip to the United States in 1961, he discovered machines that allowed to easily produce new varieties of donuts.
A year later, Mr. Costafreda reaches an agreement with the Americans to manufacture these new donuts in Spain using the aforementioned machines. However, the project was truncated by the restrictive policy of the time, which prevented importing flour from the United States, since the quality of the existing Spanish flour did not allow using machines or making donuts.

However, the tenacity of this entrepreneur led him in just five months, to create a new formula with various types of flour and ensure the optimum quality of the raw material to manufacture a new product. Donuts® are born, a brand that was registered in Spain in 1962. After more than 50 years and, despite the many attempts of competing brands as well as cooks and consumers in cooking blogs, nobody has yet managed to match their flavor and texture. Only Donuts® taste like Donuts®, a unique and inimitable formula that has conquered millions of consumers. And in Spain more than 250 million Donuts® are consumed every year, which represents 8 Donuts® every second!

A company without its workers is nothing – Quality awards

Last Thursday, October 24, the Quality Awards of the third quarter of the year were awarded where the best workers are rewarded

The Customer Service Field Work Leader, Teresa Capsir, and the Quality Process Analyst, José Ramón Quesada, presented the quality awards for the third quarter of the year in Barcelona and Madrid. Winners were awarded with diplomas and gift vouchers from the English Court.

On this occasion we congratulate the following winners: Carles Mujal, David Blanchart, Jennifer Siso, Leonardo Ramírez, Mª Ángeles Collado, María Herrero, Sandra García, Sara Pozuelo and Sonia Guzmán. Congratulations to all!

Nine prizes are awarded each quarter, three for each service group (Call Center, Banking and Help Desk). Thus, all agents have the same opportunities to access them, regardless of their work group.

To prepare the list of quarterly awards, the agent’s permanence throughout the quarter between the top 10 positions in the quality ranking, as well as his average score obtained, is taken into account. With this assessment, the constancy and dedication in the day-to-day work of each agent is being given priority and rewards, since the purpose of these awards is to recognize and reward the efforts of people who, with the quality of their work, contribute to the success and growth of MST Holding.

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Chronicle: “We cannot embrace all technology without thinking of citizens”

Last Thursday, October 31, the Digitalization of the Tourism Sector was held at the Convalescència House in Barcelona

La digitalización del Sector Turístico

On October 31, C3 Digital By MST Holding organized a Round Table about the technological solutions that The future of the tourism sector holds. The Convalescència House of Barcelona hosted the Round Table: “The Digitalization of the Tourism Sector”.

The event

An event organized by C3 Dgital By MST Holding. The Head of Digital and Innovation, Karen Quipusco, was the moderator of a round table that featured speakers from the tourism sector. On the one hand, Davide Lusuardi (1st left), Head of Operations of Costa Cruises in Spain and Portugal, shared his experience in how technology is optimizing the marketing processes of tourism products and services. “We have to encourage tourism, you should not always be stuck in the same.”

Javier de Ramón (1st right), the Director of CRM and Marketing Services at Fira Barcelona, ​​told us his vision about the challenges of digital transformation in the MICE and business industry. “Companies must prepare the pre and post in the Customer Experience.”

Also, Christian Rodríguez (2nd right), the founder of BYHOURS.COM, fascinated us with his experience on tourism business models today and the role of innovation in the territory’s tourism sector. “Digitalization is not just applying technology. You have to know it to know what is going to make us grow.”

Finally, Rafael González (2nd left), is a managing partner and founder of Vivential Value, with several years collaborating with the public administration, focused on how technology is changing the way of living the travel experience. In addition to the challenges that Destinations must face before the technological digital revolution. “We can’t embrace all the technology without thinking about citizens.”

Each of them offered us the vision and the expectation that the future of the sector holds for us and what are the trends that they use in their respective companies.

The key points

In summary, the themes that could be heard at the Round Table were the following:

  1. The importance of understanding our business and how to approach it. Is digitalization an end or just a means for us?
  2. The Big Data We continue with the culture of data or the cult of data. It is not enough just to obtain and analyze them, you have to know how to interpret them and lower them to the reality of our environment.
  3. Customer understanding and customization: let’s break paradigms and focus on asking them before taking for granted that we are doing well. You have to focus on the experience.
  4. The importance of interaction: We must not only integrate our solutions with the data. But we must also integrate all the actors that influence when satisfying experiences to our clients.
  5. Sustainability: Trend or reality? Is the sector prepared to face the sustainability that the world requires? Is the tourist and the citizen?
  6. Think different” “think out of the box”: Are we seeing new digital businesses as new opportunities or only as threats to the industry?

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Everything you need to know about the Digitalization of the Tourism Sector, October 31

On October 31 C3 Digital By MST Holding organizes the round table: ‘The Digitalization of the Tourism Sector’, an event that will have recognized experts from the sector

C3 Digital By MST Holding organizes the round table: ‘Digitalization of the Tourism Sector’ on October 31. The day will last from nine to 12 at the Casa Convalescència (Barcelona). Great speakers, raffles, coffee break and much more!

On Monday 28 we close registrations, there are few places left. SUBSCRIBE!

The speakers

A brief summary of what we are preparing for the big day:

On the one hand, Davide Lusuardi, Head of Operations of Costa Cruises in Spain and Portugal, will share his experience in how technology is optimizing the processes of marketing tourism products and services.

Javier de Ramón, the Director of CRM and Marketing Services at Fira Barcelona, ​​will explain his vision of the challenges of digital transformation in the industry and MICE and business.

Also, Christian Rodríguez, the founder of BYHOURS.COM, will enrich us with his experience on tourism business models today and the role of innovation in the territory’s tourism sector.

Josep-Francesc Valls, Professor of Marketing Management ESADE Business & Law School, will contribute with his contribution on the advantages of big data, Deep learning, machine learning and intelligent marketing in predicting the behavior of the traveler to optimize the traveler experience and ensure the profitability of the tourism company.

Finally, Rafael González, is a managing partner and founder of Vivential Value, with several years collaborating with the public administration, will focus on how technology is changing the way of living the travel experience. In addition to the challenges that destinations must face before the technological digital revolution.

The program

From 9 in the morning we wait for you at Casa Convalescència with a hot welcome coffee. You will receive your personalized accreditation and a bag with information of the day. Until 10, and with all the attendees and speakers gathered, the Round Table will be given. Our Head of Digital Transformation and Innovation, Karen Quipusco, will be the moderator.

After the debate, a period of 30 minutes of questions will be given. Then, we go to networking to continue sharing ideas.

The event will end with a raffle of five bluetooh speakers among all those attending the event.

On Monday October 28 we close registrations, there are few places left. SUBSCRIBE!

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The Digitalization of the Tourism Sector: Rafael González, fifth speaker

Five out of five! Rafael González is the last speaker we unveiled for the Round Table, «The Digitalization of the Tourism Sector» of October 31

As you know, C3 Digital by MST Holding organizes a Round Table on the technological solutions that the future of the tourism sector holds for us.

If you don’t know, you’re in luck. And it is that after a month revealing the speakers of the Round Table. “The Digitization of the Tourism Sector”, today, Tuesday 21, the five professionals we will have at the Round Table on October 31 at the Casa Convalescència are already known. Check them here.

Did Rafael’s news captivate you as the last speaker? Sign up, places are limited.

The moderator of the Mesa, Karen Quipusco will have it easy to draw the deepest theories to the speakers: What a small initial quintet!

Who is Rafael González?

Rafael González, is a managing partner and founder of Vivential Value, a Barcelona-based company that specializes in tourism intelligence innovation with a focus on visitor experience and its impact on the online reputation of companies and destinations.

During the last 10 years he has led the design of new methodologies for the study and improvement of the online tourism reputation, from benchmarks such as the iRON Online Reputation Index®, to sectorial intelligence systems such as Online Reputation Monitors, applied in leading destinations in Spain and Latin America in different sectors (accommodation, museums, beaches, natural environments, commerce, wine tourism, gastronomy, etc.)

Its clients include municipal, provincial and regional tourist destinations that are committed to improving their competitiveness through the exploitation of the “reputational big data” available on the Internet, and are currently participating in several projects in the field of smart destination, to through the design and implementation of new tourist intelligence systems.

He also has extensive experience as a teacher with entrepreneurs, universities and tourism institutions.

Sign up for the Digitalization of the Tourism Sector on October 31!

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Josep-Francesc Valls, Professor of Management at ESADE: He is the 4th speaker!

The Professor of Marketing Management at ESADE Business & Law School, director of the International Classroom Tourism Innovation ESADECREAPOLIS and the Project “Consumer Brands” ESADE, is the fourth speaker of the Round Table on October 31

Josep-Francesc Valls, Professor of Marketing Management ESADE Business & Law School, is the fourth speaker for the Round Table: “The Digitalization of the Tourism Sector”. In addition, Mr. Valls is the director of the ESADECREAPOLIS International Tourism Innovation Classroom and the ESADE Consumer Brand Project.

Josep-Francesc joins Davide Lusuardi, Christian Rodríguez, and Javier de Ramón.

Just need to know a speaker, what are you waiting to sign up?

Get to know Josep-Francesc Valls better

Founder and director of the ESADE Business & Law School Tourism Management Center, from 1990 to 2004

Visiting professor at the University of Madeira, at the Externado University of Colombia, at Universidad Pacífico de Lima, at Bocconi University in Milan, at the International University of Andalusia.

He publishes in the main scientific journals and is the author of about twenty Management books. The last five “Customer-centricity”, CambridgeScholars, 2018; “Big Data: catching the consumer”, Profit, 2017; “Marketing strategies and tactics”, Profit, 2014; “Beyond the Low Cost Business. Rethinking the Business Model ”, Palgrave Mcmillan, 2013; and “Reinventing the business to sell cheaper”, Profit, 2010)

On the other hand, Josep-Francesc Valls, is also a consultant in international organizations, national and regional governments and private companies on tourism strategy and marketing.

In addition, in 2000 he received the Joan Sardà Dexeus award from the College of Economists of Catalonia for his personal career in disseminating the economy. And in 2009, that of the Barcelona Comerç Foundation for its contribution in favor of urban commerce and the sustainable city model.

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ByHours and Northweek, present in the Tourism Sector Digitization, October 31

Travel planning concept on map

The founder of BYHOURS.COM is the third confirmed speaker for the Round Table organized by C3 Digital by MST Holding: «The Digitalization of the Tourism Sector», on October 31

Christian Rodriguez Fornos, CEO and founder of BYHOURS and born entrepreneur, is the third speaker confirmed for the Round Table: “The Digitalization of the Tourism Sector”, October 31 at the Convalescència House in Barcelona.

Sign up and do not miss it. Discover the other speakers.

Northweek, Byhous, WashRocks and Heyhoods, present in the Tourism Sector Digitization (…)

Christian has a long entrepreneurial career and an innate talent to develop new projects, to recruit and put together young and talented teams and to create winning business ideas.

Entrepreneur since the age of 18, a dreamer and fighter, who believes that changing the world is in our hands. Creative, and specialist in the conceptualization of businesses and products, he masters a great dowry of leadership, a gift for handling people and multidisciplinary. He has experience in the operational and corporate management of projects, and is a committed fan to innovation.

He graduated in Advertising, has an MBA at the Pompeu Fabra University and a Postgraduate in Qualitative Market Trends at the Ramon Llull University in Barcelona.

He is currently a member of the Board of Directors of Hawkers Group, as well as a mentor in different accelerators and business programs, as well as the founder of more than 7 companies, from which stand out: BYHOURS, the first international platform for booking hotels by the hour, currently operating in more than 600 international destinations; Northweek, international well known and successful ecommerce of sunglasses; WashRocks, the leading laundry and dry-cleaning App at home; Heyhoods, an APP created to help each other when in trouble by proximity and altruism; Urban Secrets, the private leisure club in Barcelona of clandestine restaurants such as Dontell Laundry, Chi-Ton, etc.; Spotbus, the first audiovisual system for public bus contents, like advertising, among others.

Entrepreneur, Author and Speaker (…)

He has won several international awards and recognitions for his career such as: CREATIC Prize 2005 by Spotbus, National Marketing Awards Finalist 2010 by Urban Secrets, Best Business Initiative Award 2013 by BYHOURS and Best National APP also BYHOURS.

Christian is author of DESPEGAR (2017, Profit) a bible for entrepreneurship explaining in a pleasant and very realistic way the steps, stages and main challenges to face when starting a business project.

Being a well known face in the entrepreneurial sector in Catalonia and Spain​, Christian is also ​now ​a speaker in international entrepreneurship events and conferences in leading business universities, as well as being an  MBA professor at Pompeu Fabra University.

Without a doubt, we have one of the most relevant people in the Tourism Sector.

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The Director of CRM at Fira Barcelona, ​​Javier de Ramón, Second Confirmed!

The Director of CRM and Marketing Services at Fira Barcelona is the second confirmed speaker for the Round Table organized by C3 Digital by MST Holding: «The Digitalization of the Tourism Sector»

The Director of CRM and Marketing Services at Fira Barcelona, ​​Javier de Ramón, is the second confirmed speaker for the Round Table organized by C3 Digital by MST Holding: «The Digitalization of the Tourism Sector». Sign up for the event to not miss the opinions of these experts. De Ramón joins the list of speakers who will participate in the Mesa after presenting Davide Lusuardi last week.

Javier de Ramón, born in Barcelona in 1974, is currently Director of CRM and Marketing Services at Fira Barcelona, ​​the department is responsible for CRM, marketing services, call center management, digital business transformation and analytical marketing.

He previously served as Program Manager of CRM, Knowledge Management and NPS for ADP ESI, a company of 48,000 employees with a presence in 17 countries. Its objective was the management and implementation of a common customer relationship model including best CRM practices, customer service and the development of customer voice programs internationally.

Among his previous experience, he worked for Vueling where he went through the departments of technology, pricing and customer service. In the last stage in Vueling, he created the customer service department through social networks and promoted technology in search of efficiency in a multichannel customer service environment.

Javier is currently working on the challenge of how technology and Big Data can help improve the customer experience by finding value for both the company and the customer.

Do you still doubt whether to sign up for the Digitalization of the Tourism Sector? Don’t think about it anymore, you are just a click away!

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Official presentation of eAlicia International

«eAlicia Internacional» is in luck. And the next October 9 will be the presentation of its new design and website at the Customer Relations Expo 2019

«eAlicia Internacional» will present its new design and website at the next Customer Relations Expo 2019 that will be held on October 9 and 10 at the Wanda Metropolitano, Madrid. Register with the code EXPO19-MST and stop by booth #45 so we can help you.

What is eAlicia?

Many already know what eAlicia is. For those who do not, here I leave you an explanation with which you will learn what the tool does.

eAlicia is a management software that evaluates and controls the overall quality of your business facilitating decision making.

It allows you to have a 360º vision measuring the satisfaction of your customers and the quality of your services / products anywhere in the world.

Customize your eAlicia and adapt it to the specific needs of your organization:

  • Measure your suppliers, sites, platforms, competition
  • Define your own KPIs, metrics and indicators
  • Build custom reports

“Measure to keep growing”

The slogan of the new website tries to convince users and future customers the need to measure the quality of service in their companies to continue growing. With eAlicia you measure the quality you give as your customers perceive anywhere in the world and in real time.

The new tool design is closer and adapted to the digital world. As well as the changes in the website that will allow visitors to move more easily through the Home and obtain information as clearly as possible.

In addition to explaining its operation, on the web you will find the points that make eAlicia indispensable for your business.

On October 9, the official presentation will be made at the Customer Relations Expo 2019. Sign up to not miss it.

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Get to know Davide Lusuardi a little more

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Davide Lusuardi, Head of Operations of Costa Cruises in Spain and Portugal: First confirmation!

The Head of Operations of Costa Cruises in Spain and Portugal, Davide Lusuardi, is the first speaker that we unveil for the round table: “The Digitalization of the Tourism Sector”. Sign up to be able to hear everything you have to say.

Italian by birth, Barcelona from adoption, migrated to Spain in 96 to start a new adventure that led him to work in different countries and thus expand his socio-cultural knowledge.

Over the years he has acquired experiences in different sectors and curiosity for everything that is technologically advanced has led him to experience and implement solutions that apparently seemed impossible to achieve.

In the last 15 years he has dedicated his professional career to the world of customer service, leading the operations of different Contact Centers, constantly exploring technological developments, moving from multi-channel to current omni-quality, implementing solutions for measurement and the improvement of the customer experience. In addition to creating ad-hoc operational models to improve efficiency and control over any commercial or customer service operations.

Now, in the full evolution of the digital world and in a sector as “emotional” as tourism, its great challenge is to be able to apply the potential offered by IoT (Internet of Things) to be able to improve any client / company interaction, combining their own knowledge of customer behavior with the data that can provide us with “the things” that surround it.

So you already know. Do you want to enter the sector? Learn terms you didn’t know?

Sign up for the “Digitalization of the tourism sector” and do not lose your place.

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