Global Contact Center Solutions

Case Study

Boosting pharmacy sales through specialized outbound calling in the Healthcare sector.

Client

Healthcare sector company focused on pharmaceutical product commercialization and nationwide pharmacy network expansion.

Challenges

Increase sales and effectively manage a nationwide pharmacy network.

The organization required a Contact Center specialized in pharmacy sales management.

The main challenges were:

Strategic Solutions

Specialized team with automation and continuous training.

A model focused on commercial efficiency was designed:

Portfolio-based account manager for direct pharmacy management.
Outbound calling service for sales.
Continuous product training.
Automation of internal processes to improve productivity.
Team of over 12 specialist agents.

Results

Efficient and scalable commercial model:

The service enabled the consolidation of a specialized sales structure, results-oriented and with sustained growth capacity.

Pharmacies per account manager

Nationwide pharmacies

Annual sales

0 €

Impact

The implementation of a Contact Center specialized in commercial outbound calling strengthened the relationship with the pharmacy channel, increased sales, and optimized operational management within the healthcare sector.

"The collaboration with MST has enabled us to significantly improve the management of pharmacy and healthcare professional support. Their team specialized in the pharmaceutical sector and their ability to integrate technology with efficient processes have optimized order management, inquiries, and support, elevating the quality of our service."